Magazine, The #Plaidcast, Daily Blog. Next Plaidcast in Person➡️ September 18th at Woodside Show Series
Outreach This Creator For FreeThe Plaid Horse Magazine is a Lifestyle brand based in United States. The account has built 97.8K followers on Instagram. The Plaid Horse Magazine has shared 14,583 posts to date, currently around 1 post a week. Typical posts draw 122 likes and 4 comments, putting engagement at 0.13%.
The Lifestyle account Theplaidhorsemag has posted 14,583 times on Instagram and drawn 97.8K followers.
Theplaidhorsemag's 0.13% engagement rate is in the bottom quarter (median: 3.25%) among Lifestyle accounts with 10K–100K followers, measured across 1,602 accounts in the InstME index.
One comment lands for every 29 likes, which reads as a healthy amount of conversation.
Recent posting activity averages about one post per week.
Estimated sponsored-post value
$340–$640
Based on 97.8K followers and a 0.13% engagement rate, a single sponsored post by Theplaidhorsemag is worth an estimated $340–$640. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Lifestyle creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
| Metric | Theplaidhorsemag | Cohort median |
|---|---|---|
| Engagement rate | 0.13% | 3.25% |
| Average likes | 122 | 875 |
| Average comments | 4 | 33 |
| Posts per week | 1.1 | 0.35 |
Median values from 1,602 Lifestyle accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Theplaidhorsemag | Cohort median |
|---|---|---|
| Engagement rate | 0.13% | 1.85% |
| Average likes | 122 | 476 |
| Average comments | 4 | 29 |
| Posts per week | 1.1 | 0.57 |
Median values from 139 Lifestyle accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 9, 2026
The Plaid Horse Magazine is a lifestyle brand based in United States on Instagram, with 97.8K followers.
The Plaid Horse Magazine posts on Instagram as @theplaidhorsemag.
The Plaid Horse Magazine has 97,818 followers on Instagram (97.8K) as of Sep 9, 2026.
The Plaid Horse Magazine's engagement rate is 0.13%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 3.25%) for Lifestyle accounts with 10K–100K followers in the InstME index.
Posts by The Plaid Horse Magazine average 122 likes and 4 comments.
The Plaid Horse Magazine posts about 1 time per week on average.
The Plaid Horse Magazine is registered as a business account on Instagram.
The Plaid Horse Magazine is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 14,583 posts.
Avg Comments
4
Engagement
0.04%
The Plaid Horse Magazine's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from The Plaid Horse Magazine is estimated at $340 to $640. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
