A continental quick service restaurant. #theplacetogo
Outreach This Creator For FreeFollowers
40.4K
Following
16
Total Posts
Engagement Rate
0.08%
Avg Likes
28
Avg Comments
The Place Restaurant is a Food brand on Instagram based in Nigeria, tracked in the InstME index with 40.4K followers. The Place Restaurant has shared 2,166 posts to date, currently around 2 posts a week. Engagement runs at 0.08%, or about 28 likes and 5 comments per post.
Theplacefoodng is a Food account on Instagram with 40.4K followers and 2,166 published posts.
Benchmarked against 7,981 Food accounts with 10K–100K followers, Theplacefoodng posts a 0.08% engagement rate that is in the bottom quarter (median: 0.75%).
Roughly one in 6 likes comes with a comment, an unusually discussion-heavy audience.
Theplacefoodng's output runs to about 2 posts per week.
With 40.4K followers but only 16 accounts followed back, Theplacefoodng shows the ratio of a well-established account.
Estimated sponsored-post value
$140–$260
Based on 40.4K followers and a 0.08% engagement rate, a single sponsored post by Theplacefoodng is worth an estimated $140–$260. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators in Nigeria, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
| Metric | Theplacefoodng | Cohort median |
|---|---|---|
| Engagement rate | 0.08% | 0.75% |
| Average likes | 28 | 177 |
| Average comments | 5 | 10 |
| Posts per week | 2.46 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Theplacefoodng | Cohort median |
|---|---|---|
| Engagement rate | 0.08% | 0.31% |
| Average likes | 28 | 63 |
| Average comments | 5 | 5 |
| Posts per week | 2.46 | 0.36 |
Median values from 137 Food accounts in Nigeria with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 11, 2026
The Place Restaurant is a food brand based in Nigeria on Instagram, with 40.4K followers.
The Place Restaurant posts on Instagram as @theplacefoodng.
The Place Restaurant has 40,421 followers on Instagram (40.4K) as of Jul 11, 2026.
The Place Restaurant's engagement rate is 0.08%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.75%) for Food accounts with 10K–100K followers in the InstME index.
Posts by The Place Restaurant average 28 likes and 5 comments.
The Place Restaurant posts about 2 times per week on average.
The Place Restaurant is registered as a business account on Instagram.
The Place Restaurant is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 2,166 posts.
2,166
5
Posts / Week
2.46
Growth Score
1.6 / 100
Follower Ratio
2526.3×
68K
Engagement
0.02%
The Place Restaurant's profile places the account in Nigeria. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from The Place Restaurant is estimated at $140 to $260. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
