Cycling apparel at the intersection of Performance, Style and Culture. Designed in Melbourne.
Outreach This Creator For FreeThe Pedla is a Fashion brand. The account has built 54.8K followers on Instagram. The Pedla has shared 3,282 posts to date, currently around 10 posts a week. Engagement runs at 0.59%, or about 315 likes and 9 comments per post.
Thepedla is a Fashion account on Instagram with 54.8K followers and 3,282 published posts.
Compared with 7,395 other Fashion accounts with 10K–100K followers in the InstME index, Thepedla's 0.59% engagement rate is below the median of 1.09%.
One comment lands for every 36 likes, which reads as a healthy amount of conversation.
Thepedla's output runs to about 10 posts per week, more than one per day.
On audience quality, Thepedla lands at 94/100, an estimated 5% of followers read as low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$190–$360
Based on 54.8K followers and a 0.59% engagement rate, a single sponsored post by Thepedla is worth an estimated $190–$360. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Thepedla | Cohort median |
|---|---|---|
| Engagement rate | 0.59% | 1.09% |
| Average likes | 315 | 243 |
| Average comments | 9 | 19 |
| Posts per week | 9.5 | 0.49 |
Median values from 7,395 Fashion accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 27, 2026
The Pedla is a fashion brand on Instagram, with 54.8K followers.
The Pedla posts on Instagram as @thepedla.
The Pedla has 54,804 followers on Instagram (54.8K) as of Aug 27, 2026.
The Pedla's engagement rate is 0.59%, calculated from average likes and comments per post relative to followers. That is below the median of 1.09% for Fashion accounts with 10K–100K followers in the InstME index.
Posts by The Pedla average 315 likes and 9 comments.
The Pedla posts about 10 times per week on average.
InstME's audience-quality analysis estimates about 5% of The Pedla's followers are low-quality or inactive, giving an audience-quality score of 94/100.
The Pedla is registered as a business account on Instagram.
Total Posts
3,282
Avg Comments
9
Predominantly women · mostly 18–34
Typical for Fashion creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
Engagement
0.33%
The Pedla is categorized as a fashion account in the InstME index, based on the profile's bio and Instagram category across 3,282 posts.
A sponsored post from The Pedla is estimated at $190 to $360. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
