An exploration of the creative life. Unearthing the quiet work behind the art. Conversations hosted by @shaferhaiss + @michaelaanne
Outreach This Creator For FreeThe Other 22 Hours | Podcast is an Art brand, with 4.1K followers on Instagram. The Other 22 Hours | Podcast has shared 495 posts to date, currently around 3 posts a week. Posts average 84 likes and 3 comments, an engagement rate of 2.11%.
With 4.1K followers across 495 posts, Theother22hours is one of the Art accounts tracked in the InstME index.
Against 24,436 Art accounts with 1K–10K followers in the InstME index, Theother22hours's 2.11% engagement rate lands in the bottom quarter (median: 4.98%).
The audience comments once per 31 likes on average, a healthy amount of conversation.
Theother22hours keeps a posting cadence of about 3 posts per week.
Quality checks give Theother22hours 94/100; around 5% of the audience appears low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$30–$56
Based on 4.1K followers and a 2.11% engagement rate, a single sponsored post by Theother22hours is worth an estimated $30–$56. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Theother22hours | Cohort median |
|---|---|---|
| Engagement rate | 2.11% | 4.98% |
| Average likes | 84 | 129 |
| Average comments | 3 | 13 |
| Posts per week | 3.23 | 0.24 |
Median values from 24,436 Art accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 26, 2026
The Other 22 Hours | Podcast is a art brand on Instagram, with 4.1K followers.
The Other 22 Hours | Podcast posts on Instagram as @theother22hours.
The Other 22 Hours | Podcast has 4,102 followers on Instagram (4.1K) as of Aug 26, 2026.
The Other 22 Hours | Podcast's engagement rate is 2.11%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 4.98%) for Art accounts with 1K–10K followers in the InstME index.
Posts by The Other 22 Hours | Podcast average 84 likes and 3 comments.
The Other 22 Hours | Podcast posts about 3 times per week on average.
InstME's audience-quality analysis estimates about 5% of The Other 22 Hours | Podcast's followers are low-quality or inactive, giving an audience-quality score of 94/100.
Total Posts
495
Avg Comments
3
More women than men · mostly 18–34
Typical for Art creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Art
Engagement
1.2%
The Other 22 Hours | Podcast is registered as a business account on Instagram.
The Other 22 Hours | Podcast is categorized as an art account in the InstME index, based on the profile's bio and Instagram category across 495 posts.
A sponsored post from The Other 22 Hours | Podcast is estimated at $30 to $56. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
