Iconic style made effortless.
Outreach This Creator For FreeFollowers
494.7K
Following
770
Total Posts
Engagement Rate
0.03%
Avg Likes
149
Avg Comments
Theory runs a verified Fashion brand account based in United States with 494.7K followers on Instagram. The account has published 3,596 posts, currently around 4 posts a week. Engagement runs at 0.03%, or about 149 likes and 2 comments per post.
The Fashion account Theory__ has posted 3,596 times on Instagram and drawn 494.7K followers.
Theory__'s 0.03% engagement rate is in the bottom quarter (median: 0.86%) among Fashion accounts with 100K–1M followers, measured across 2,126 accounts in the InstME index.
The comment-to-like ratio works out to one comment per 61 likes, pointing to an audience that mostly engages through likes.
Posting frequency for Theory__ sits at about 4 posts per week.
The account follows just 770 others against 494.7K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$1,700–$3,200
Based on 494.7K followers and a 0.03% engagement rate, a single sponsored post by Theory__ is worth an estimated $1,700–$3,200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Fashion creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
| Metric | Theory__ | Cohort median |
|---|---|---|
| Engagement rate | 0.03% | 0.86% |
| Average likes | 149 | 1,969 |
| Average comments | 2 | 58 |
| Posts per week | 3.97 | 0.82 |
Median values from 2,126 Fashion accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Theory__ | Cohort median |
|---|---|---|
| Engagement rate | 0.03% | 0.69% |
| Average likes | 149 | 1,576 |
| Average comments | 2 | 52 |
| Posts per week | 3.97 | 0.65 |
Median values from 305 Fashion accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 12, 2026
Theory is a verified fashion brand based in United States on Instagram, with 494.7K followers.
Theory posts on Instagram as @theory__.
Theory has 494,687 followers on Instagram (494.7K) as of Jul 12, 2026.
Theory's engagement rate is 0.03%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.86%) for Fashion accounts with 100K–1M followers in the InstME index.
Posts by Theory average 149 likes and 2 comments.
Theory posts about 4 times per week on average.
Theory is registered as a business account on Instagram and is verified.
Theory is categorized as a fashion account in the InstME index, based on the profile's bio and Instagram category across 3,596 posts.
Theory's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
3,596
2
Posts / Week
3.97
Growth Score
0.6 / 100
Follower Ratio
642.5×
Engagement
0.95%
Yes. Theory carries the blue verified badge on Instagram.
A sponsored post from Theory is estimated at $1,700 to $3,200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
