Timeless shawls for gifting, travel and everyday warmth Find us at TANGS @ Tang Plaza, Level 2 & River’s Edge Abode:
Outreach This Creator For FreeFollowers
33.8K
Following
1.2K
Total Posts
Engagement Rate
0.19%
Avg Likes
20
Avg Comments
The Ordinary Co runs a Travel brand account based in Singapore with 33.8K followers on Instagram. The Ordinary Co has shared 3,327 posts to date, currently less than one post a week. Typical posts draw 20 likes and 44 comments, putting engagement at 0.19%.
Counting 33.8K followers and 3,327 posts, Theordinaryco sits in the InstME index as a Travel account.
Benchmarked against 2,887 Travel accounts with 10K–100K followers, Theordinaryco posts a 0.19% engagement rate that is in the bottom quarter (median: 1.02%).
Video content from Theordinaryco draws about 3.1K views.
Recent posting activity averages less than one post per week.
Theordinaryco comes in at 58/100 for audience quality, with 35% of followers estimated low-quality or inactive, a mixed signal worth reviewing before partnering.
Estimated sponsored-post value
$120–$220
Based on 33.8K followers and a 0.19% engagement rate, a single sponsored post by Theordinaryco is worth an estimated $120–$220. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~35% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Theordinaryco | Cohort median |
|---|---|---|
| Engagement rate | 0.19% | 1.02% |
| Average likes | 20 | 250 |
| Average comments | 44 | 14 |
| Posts per week | 0.93 | 0.54 |
Median values from 2,887 Travel accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Theordinaryco | Cohort median |
|---|---|---|
| Engagement rate | 0.19% | 0.79% |
| Average likes | 20 | 206 |
| Average comments | 44 | 7 |
| Posts per week | 0.93 | 0.84 |
Median values from 135 accounts in Singapore with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
The Ordinary Co is a travel brand based in Singapore on Instagram, with 33.8K followers.
The Ordinary Co posts on Instagram as @theordinaryco.
The Ordinary Co has 33,834 followers on Instagram (33.8K) as of Jul 15, 2026.
The Ordinary Co's engagement rate is 0.19%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.02%) for Travel accounts with 10K–100K followers in the InstME index.
Posts by The Ordinary Co average 20 likes and 44 comments.
The Ordinary Co posts less than once a week on average.
InstME's audience-quality analysis estimates about 35% of The Ordinary Co's followers are low-quality or inactive, giving an audience-quality score of 58/100.
The Ordinary Co is registered as a business account on Instagram.
The Ordinary Co is categorized as a travel account in the InstME index, based on the profile's bio and Instagram category across 3,327 posts.
3,327
44
Avg Views
3,057
Posts / Week
0.93
Growth Score
3.8 / 100
More women than men · mostly 25–44
Typical for Travel creators in Singapore, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
29.3K
Engagement
2.94%
The Ordinary Co's profile places the account in Singapore. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from The Ordinary Co is estimated at $120 to $220. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
