Golf's Original Championship. The 154th Open at Royal Birkdale. Champion Golfer of the Year: Scottie Scheffler
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839K
Following
339
Total Posts
Engagement Rate
1.83%
Avg Likes
15,227
Avg Comments
The Open is a verified business account. The account has built 839K followers on Instagram. The account has published 5,927 posts, currently less than one post a week. Posts average 15,227 likes and 166 comments, an engagement rate of 1.83%.
Theopen is a business account on Instagram with 839K followers and 5,927 published posts.
Theopen's average post pulls 15,227 likes and 166 comments, roughly one interaction per 55 followers.
Roughly one in 92 likes comes with a comment, an audience that mostly engages through likes.
Theopen's output runs to less than one post per week.
With 839K followers but only 339 accounts followed back, Theopen shows the ratio of a well-established account.
Estimated sponsored-post value
$5,400–$10,000
Based on 839K followers and a 1.83% engagement rate, a single sponsored post by Theopen is worth an estimated $5,400–$10,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Theopen | Cohort median |
|---|---|---|
| Engagement rate | 1.83% | 1.25% |
| Average likes | 15,227 | 2,985 |
| Average comments | 166 | 73 |
| Posts per week | 0.24 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 12, 2026
The Open is a verified Instagram brand on Instagram, with 839K followers.
The Open posts on Instagram as @theopen.
The Open has 838,969 followers on Instagram (839K) as of Jul 12, 2026.
The Open's engagement rate is 1.83%, calculated from average likes and comments per post relative to followers.
Posts by The Open average 15,227 likes and 166 comments.
The Open posts less than once a week on average.
The Open is registered as a business account on Instagram and is verified.
Yes. The Open carries the blue verified badge on Instagram.
A sponsored post from The Open is estimated at $5,400 to $10,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
5,927
166
Posts / Week
0.24
Growth Score
36.6 / 100
Follower Ratio
2474.8×
2.5M
Engagement
0.91%
