The Greatest of All Time
Outreach This Creator For FreeFollowers
1.9M
Following
32
Total Posts
Engagement Rate
2.67%
Avg Likes
49,604
Avg Comments
The Notorious B.I.G. is a verified business account on Instagram, tracked in the InstME index with 1.9M followers. The account has published 1,014 posts, currently less than one post a week. Posts average 49,604 likes and 858 comments, an engagement rate of 2.67%.
As a business account, Thenotoriousbig reaches 1.9M followers on Instagram across 1,014 published posts.
Thenotoriousbig averages 49,604 likes and 858 comments per post, roughly one interaction for every 37 of its followers.
One comment lands for every 58 likes, which reads as a healthy amount of conversation.
Posting frequency for Thenotoriousbig sits at less than one post per week.
Thenotoriousbig comes in at 100/100 for audience quality, with 0% of followers estimated low-quality or inactive, a strong signal of genuine reach.
The account follows just 32 others against 1.9M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$18,000–$33,000
Based on 1.9M followers and a 2.67% engagement rate, a single sponsored post by Thenotoriousbig is worth an estimated $18,000–$33,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Thenotoriousbig | Cohort median |
|---|---|---|
| Engagement rate | 2.67% | 1.02% |
| Average likes | 49,604 | 25,711 |
| Average comments | 858 | 376 |
| Posts per week | 0.41 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
The Notorious B.I.G. is a verified Instagram brand on Instagram, with 1.9M followers.
The Notorious B.I.G. posts on Instagram as @thenotoriousbig.
The Notorious B.I.G. has 1,889,989 followers on Instagram (1.9M) as of Jul 15, 2026.
The Notorious B.I.G.'s engagement rate is 2.67%, calculated from average likes and comments per post relative to followers.
Posts by The Notorious B.I.G. average 49,604 likes and 858 comments.
The Notorious B.I.G. posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of The Notorious B.I.G.'s followers are low-quality or inactive, giving an audience-quality score of 100/100.
The Notorious B.I.G. is registered as a business account on Instagram and is verified.
Yes. The Notorious B.I.G. carries the blue verified badge on Instagram.
1,014
858
Posts / Week
0.41
Growth Score
53.4 / 100
Audience Score
100 / 100
Engagement
0.77%
A sponsored post from The Notorious B.I.G. is estimated at $18,000 to $33,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
