The Night Store is a verified Shopping & retail brand on Instagram, tracked in the InstME index with 53K followers. The account has published 452 posts, currently around 2 posts a week. Typical posts draw 8 likes and 1 comments, putting engagement at 0.02%.
Thenightstoreofficial has built an audience of 53K followers on Instagram over 452 posts as a Shopping & retail account.
Thenightstoreofficial lands in the bottom 2% on engagement, 0.02% against the 10K–100K followers cohort.
Recent posting activity averages about 2 posts per week.
Thenightstoreofficial's audience-quality score is 64/100, with 30% of followers looking low-quality or inactive, a solid result.
The account follows just 72 others against 53K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$190–$340
Based on 53K followers and a 0.02% engagement rate, a single sponsored post by Thenightstoreofficial is worth an estimated $190–$340. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~30% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Shopping & retail
| Metric | Thenightstoreofficial | Cohort median |
|---|---|---|
| Engagement rate | 0.02% | 1.45% |
| Average likes | 8 | 339 |
| Average comments | 1 | 18 |
| Posts per week | 2.1 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
The Night Store is a verified shopping & retail brand on Instagram, with 53K followers.
The Night Store posts on Instagram as @thenightstoreofficial.
The Night Store has 52,953 followers on Instagram (53K) as of Jul 15, 2026.
The Night Store's engagement rate is 0.02%, calculated from average likes and comments per post relative to followers.
Posts by The Night Store average 8 likes and 1 comments.
The Night Store posts about 2 times per week on average.
InstME's audience-quality analysis estimates about 30% of The Night Store's followers are low-quality or inactive, giving an audience-quality score of 64/100.
The Night Store is registered as a business account on Instagram and is verified.
The Night Store is categorized as a shopping & retail account in the InstME index, based on the profile's bio and Instagram category across 452 posts.
Avg Comments
1
Engagement
0%
Yes. The Night Store carries the blue verified badge on Instagram.
A sponsored post from The Night Store is estimated at $190 to $340. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
