The finest soul and retro nightclub in Digbeth, Birmingham 🦉
Outreach This Creator For FreeFollowers
18.8K
Following
7.3K
Total Posts
Engagement Rate
0.49%
Avg Likes
87
Avg Comments
The Night Owl runs a Music brand account based in United Kingdom with 18.8K followers on Instagram. The Night Owl has shared 5,329 posts to date, currently around 1 post a week. Posts average 87 likes and 5 comments, an engagement rate of 0.49%.
As a Music account, Thenightowlbham reaches 18.8K followers on Instagram across 5,329 published posts.
Among 17,051 Music accounts with 10K–100K followers in the InstME index, Thenightowlbham's 0.49% engagement rate comes in in the bottom quarter (median: 2.47%).
Followers weigh in with a comment about every 19 likes, an unusually discussion-heavy audience.
Posting frequency for Thenightowlbham sits at about one post per week.
Estimated sponsored-post value
$66–$120
Based on 18.8K followers and a 0.49% engagement rate, a single sponsored post by Thenightowlbham is worth an estimated $66–$120. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 16–30
Typical for Music creators in United Kingdom, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
| Metric | Thenightowlbham | Cohort median |
|---|---|---|
| Engagement rate | 0.49% | 2.47% |
| Average likes | 87 | 535 |
| Average comments | 5 | 35 |
| Posts per week | 1.07 | 0.35 |
Median values from 17,051 Music accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Thenightowlbham | Cohort median |
|---|---|---|
| Engagement rate | 0.49% | 1.64% |
| Average likes | 87 | 341 |
| Average comments | 5 | 22 |
| Posts per week | 1.07 | 0.5 |
Median values from 396 Music accounts in United Kingdom with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
The Night Owl is a music brand based in United Kingdom on Instagram, with 18.8K followers.
The Night Owl posts on Instagram as @thenightowlbham.
The Night Owl has 18,808 followers on Instagram (18.8K) as of Jul 16, 2026.
The Night Owl's engagement rate is 0.49%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 2.47%) for Music accounts with 10K–100K followers in the InstME index.
Posts by The Night Owl average 87 likes and 5 comments.
The Night Owl posts about 1 time per week on average.
The Night Owl is registered as a business account on Instagram.
The Night Owl is categorized as a music account in the InstME index, based on the profile's bio and Instagram category across 5,329 posts.
The Night Owl's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
5,329
5
Posts / Week
1.07
Growth Score
9.8 / 100
Follower Ratio
2.6×
50.5K
Engagement
3.19%
A sponsored post from The Night Owl is estimated at $66 to $120. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
