the night game is a verified Music creator. The account has built 62K followers on Instagram. To date the night game has posted 579 times, currently less than one post a week. Posts average 3,537 likes and 147 comments, an engagement rate of 5.94%.
Thenightgame has built an audience of 62K followers on Instagram over 579 posts as a Music account.
Among 17,051 Music accounts with 10K–100K followers in the InstME index, Thenightgame's 5.94% engagement rate comes in above the median of 2.47%.
The comment-to-like ratio works out to one comment per 24 likes, pointing to a healthy amount of conversation.
Video posts average 22.5K views, reaching roughly 36% of Thenightgame's follower base per post.
Thenightgame's output runs to less than one post per week.
Estimated sponsored-post value
$870–$1,600
Based on 62K followers and a 5.94% engagement rate, a single sponsored post by Thenightgame is worth an estimated $870–$1,600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 16–30
Typical for Music creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
| Metric | Thenightgame | Cohort median |
|---|---|---|
| Engagement rate | 5.94% | 2.47% |
| Average likes | 3,537 | 535 |
| Average comments | 147 | 35 |
| Posts per week | 0.11 | 0.35 |
Median values from 17,051 Music accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 13, 2026
the night game is a verified music creator on Instagram, with 62K followers.
the night game posts on Instagram as @thenightgame.
the night game has 61,974 followers on Instagram (62K) as of Jul 13, 2026.
the night game's engagement rate is 5.94%, calculated from average likes and comments per post relative to followers. That is above the median of 2.47% for Music accounts with 10K–100K followers in the InstME index.
Posts by the night game average 3,537 likes and 147 comments.
the night game posts less than once a week on average.
the night game is registered as a creator account on Instagram and is verified.
Total Posts
579
Avg Comments
147
Engagement
1.45%
the night game is categorized as a music account in the InstME index, based on the profile's bio and Instagram category across 579 posts.
Yes. the night game carries the blue verified badge on Instagram.
A sponsored post from the night game is estimated at $870 to $1,600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
