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Followers
19K
Following
754
Total Posts
Engagement Rate
3.05%
Avg Likes
567
Avg Comments
Reaching 19K followers on Instagram, The New Group is a verified Art brand based in United States. Its posts sit across art and music. The account has published 2,037 posts, currently less than one post a week. Typical posts draw 567 likes and 11 comments, putting engagement at 3.05%.
Thenewgroupnyc shows up in the InstME index as an Art account, 19K followers, 2,037 posts.
For Art accounts with 10K–100K followers, Thenewgroupnyc's 3.05% engagement rate is above the median of 1.88%, a read from 16,888 accounts in the InstME index.
Followers leave about one comment for every 53 likes, a healthy amount of conversation.
Over recent weeks, Thenewgroupnyc has published less than one post per week.
InstME's audience-quality checks score Thenewgroupnyc at 100/100, with an estimated 0% low-quality or inactive followers, a strong signal of genuine reach.
Estimated sponsored-post value
$200–$380
Based on 19K followers and a 3.05% engagement rate, a single sponsored post by Thenewgroupnyc is worth an estimated $200–$380. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Thenewgroupnyc | Cohort median |
|---|---|---|
| Engagement rate | 3.05% | 1.88% |
| Average likes | 567 | 419 |
| Average comments | 11 | 25 |
| Posts per week | 0.38 | 0.4 |
Median values from 16,888 Art accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Thenewgroupnyc | Cohort median |
|---|---|---|
| Engagement rate | 3.05% | 0.98% |
| Average likes | 567 | 209 |
| Average comments | 11 | 12 |
| Posts per week | 0.38 | 0.64 |
Median values from 2,475 Art accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 14, 2026
The New Group is a verified art brand based in United States on Instagram, with 19K followers.
The New Group posts on Instagram as @thenewgroupnyc.
The New Group has 18,960 followers on Instagram (19K) as of Jul 14, 2026.
The New Group's engagement rate is 3.05%, calculated from average likes and comments per post relative to followers. That is above the median of 1.88% for Art accounts with 10K–100K followers in the InstME index.
Posts by The New Group average 567 likes and 11 comments.
The New Group posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of The New Group's followers are low-quality or inactive, giving an audience-quality score of 100/100.
The New Group is registered as a business account on Instagram and is verified.
The New Group is categorized as an art and music account in the InstME index, based on the profile's bio and Instagram category across 2,037 posts.
2,037
11
Posts / Week
0.38
Growth Score
61 / 100
ER Rank
Top 40%
More women than men · mostly 18–34
Typical for Art creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Art
Secondary: Music
Engagement
3.48%
The New Group's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. The New Group carries the blue verified badge on Instagram.
A sponsored post from The New Group is estimated at $200 to $380. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.