🌼 Intellectually impressive during a nap 🎤 KOR-ENG 🇰🇷 🇲🇾 Emcee 💌 ✨
Followers
37.4K
Following
1K
Total Posts
Engagement Rate
8.03%
Avg Likes
2,973
Avg Comments
NATALIE CHAI ◡̈︎ is a verified Lifestyle creator on Instagram based in South Korea, tracked in the InstME index with 37.4K followers. To date NATALIE CHAI ◡̈︎ has posted 2,877 times, currently less than one post a week. Typical posts draw 2,973 likes and 25 comments, putting engagement at 8.03%.
Thenatstory has built an audience of 37.4K followers on Instagram over 2,877 posts as a Lifestyle account.
Among 1,602 Lifestyle accounts with 10K–100K followers in the InstME index, Thenatstory's 8.03% engagement rate comes in above the median of 3.25%.
One comment lands for every 120 likes, which reads as an audience that mostly engages through likes.
Thenatstory maintains a rhythm of less than one post per week.
Estimated sponsored-post value
$520–$970
Based on 37.4K followers and a 8.03% engagement rate, a single sponsored post by Thenatstory is worth an estimated $520–$970. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Lifestyle creators in South Korea, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
| Metric | Thenatstory | Cohort median |
|---|---|---|
| Engagement rate | 8.03% | 3.25% |
| Average likes | 2,973 | 875 |
| Average comments | 25 | 33 |
| Posts per week | 0.2 | 0.35 |
Median values from 1,602 Lifestyle accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Thenatstory | Cohort median |
|---|---|---|
| Engagement rate | 8.03% | 0.86% |
| Average likes | 2,973 | 205 |
| Average comments | 25 | 11 |
| Posts per week | 0.2 | 0.9 |
Median values from 581 accounts in South Korea with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
NATALIE CHAI ◡̈︎ is a verified lifestyle creator based in South Korea on Instagram, with 37.4K followers.
NATALIE CHAI ◡̈︎ posts on Instagram as @thenatstory.
NATALIE CHAI ◡̈︎ has 37,354 followers on Instagram (37.4K) as of Apr 23, 2026.
NATALIE CHAI ◡̈︎'s engagement rate is 8.03%, calculated from average likes and comments per post relative to followers. That is above the median of 3.25% for Lifestyle accounts with 10K–100K followers in the InstME index.
Posts by NATALIE CHAI ◡̈︎ average 2,973 likes and 25 comments.
NATALIE CHAI ◡̈︎ posts less than once a week on average.
NATALIE CHAI ◡̈︎ is registered as a creator account on Instagram and is verified.
NATALIE CHAI ◡̈︎ is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 2,877 posts.
NATALIE CHAI ◡̈︎'s profile places the account in South Korea. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
2,877
25
Posts / Week
0.2
Growth Score
100 / 100
Follower Ratio
36.0×
Engagement
8.74%
Yes. NATALIE CHAI ◡̈︎ carries the blue verified badge on Instagram.
A sponsored post from NATALIE CHAI ◡̈︎ is estimated at $520 to $970. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
