@themumcrew
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The MUM Crew by Hannah | Mom Humor, Parenting Memes + Twins is a verified Comedy brand. The account has built 1.1M followers on Instagram. Its posts sit across comedy and parenting. The MUM Crew by Hannah | Mom Humor, Parenting Memes + Twins has shared 1,677 posts to date, currently less than one post a week. Posts average 6,825 likes and 80 comments, an engagement rate of 0.62%.
As a Comedy account, Themumcrew reaches 1.1M followers on Instagram across 1,677 published posts.
Themumcrew's 0.62% engagement rate is in the bottom quarter (median: 1.9%) among Comedy accounts with over 1M followers, measured across 136 accounts in the InstME index.
Comments arrive at about one per 85 likes, a sign of an audience that mostly engages through likes.
Lately Themumcrew has been publishing less than one post per week.
The account follows just 75 others against 1.1M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$3,900–$7,200
Based on 1.1M followers and a 0.62% engagement rate, a single sponsored post by Themumcrew is worth an estimated $3,900–$7,200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 16–30
Typical for Comedy creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Comedy
Secondary: Parenting
| Metric | Themumcrew | Cohort median |
|---|---|---|
| Engagement rate | 0.62% | 1.9% |
| Average likes | 6,825 | 41,095 |
| Average comments | 80 | 508 |
| Posts per week | 0.25 | 0.45 |
Median values from 136 Comedy accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 21, 2026
The MUM Crew by Hannah | Mom Humor, Parenting Memes + Twins is a verified comedy brand on Instagram, with 1.1M followers.
The MUM Crew by Hannah | Mom Humor, Parenting Memes + Twins posts on Instagram as @themumcrew.
The MUM Crew by Hannah | Mom Humor, Parenting Memes + Twins has 1,108,052 followers on Instagram (1.1M) as of Sep 21, 2026.
The MUM Crew by Hannah | Mom Humor, Parenting Memes + Twins's engagement rate is 0.62%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.9%) for Comedy accounts with over 1M followers in the InstME index.
Posts by The MUM Crew by Hannah | Mom Humor, Parenting Memes + Twins average 6,825 likes and 80 comments.
The MUM Crew by Hannah | Mom Humor, Parenting Memes + Twins posts less than once a week on average.
Total Posts
1,677
Avg Comments
80
Engagement
1.1%
The MUM Crew by Hannah | Mom Humor, Parenting Memes + Twins is registered as a business account on Instagram and is verified.
The MUM Crew by Hannah | Mom Humor, Parenting Memes + Twins is categorized as a comedy and parenting account in the InstME index, based on the profile's bio and Instagram category across 1,677 posts.
Yes. The MUM Crew by Hannah | Mom Humor, Parenting Memes + Twins carries the blue verified badge on Instagram.
A sponsored post from The MUM Crew by Hannah | Mom Humor, Parenting Memes + Twins is estimated at $3,900 to $7,200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
