Your most loved premium kitchen marketplace. Official supplier of Thermomix® parts and accessories. Meet the family @thermomix_au @kobold_aunz
Outreach This Creator For FreeFollowers
23.2K
Following
303
Total Posts
Engagement Rate
0.32%
Avg Likes
71
Avg Comments
Reaching 23.2K followers on Instagram, TheMix Shop is a Food creator. The account has published 607 posts, currently around 3 posts a week. Posts average 71 likes and 3 comments, an engagement rate of 0.32%.
Themixshop_au's Instagram presence spans 607 posts and 23.2K followers, profiling it as a Food account.
Themixshop_au has an engagement rate of 0.32%, which is below the median of 0.75% for Food accounts with 10K–100K followers, based on 7,981 accounts in the InstME index.
The like-to-comment split is roughly 26 to one, indicating a healthy amount of conversation.
Themixshop_au's recent cadence works out to about 3 posts per week.
Themixshop_au scores 94/100 on InstME's audience-quality checks, with about 5% of followers flagged low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$81–$150
Based on 23.2K followers and a 0.32% engagement rate, a single sponsored post by Themixshop_au is worth an estimated $81–$150. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Themixshop_au | Cohort median |
|---|---|---|
| Engagement rate | 0.32% | 0.75% |
| Average likes | 71 | 177 |
| Average comments | 3 | 10 |
| Posts per week | 3.04 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 27, 2026
TheMix Shop is a food creator on Instagram, with 23.2K followers.
TheMix Shop posts on Instagram as @themixshop_au.
TheMix Shop has 23,164 followers on Instagram (23.2K) as of Apr 27, 2026.
TheMix Shop's engagement rate is 0.32%, calculated from average likes and comments per post relative to followers. That is below the median of 0.75% for Food accounts with 10K–100K followers in the InstME index.
Posts by TheMix Shop average 71 likes and 3 comments.
TheMix Shop posts about 3 times per week on average.
InstME's audience-quality analysis estimates about 5% of TheMix Shop's followers are low-quality or inactive, giving an audience-quality score of 94/100.
TheMix Shop is registered as a creator account on Instagram.
TheMix Shop is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 607 posts.
607
3
Posts / Week
3.04
Growth Score
6.4 / 100
ER Rank
27th
More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Engagement
0.03%
A sponsored post from TheMix Shop is estimated at $81 to $150. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
