Castlemaine’s happy place. Coffee beer wine cheese chocolate smallgoods sourdough icecream art makers vintage fashion secondhand & fun Open 7 days/wk
Outreach This Creator For FreeThe Mill - coffee vintage joy runs a Fashion brand account based in Australia with 7.2K followers on Instagram. Its posts sit across fashion and art. The account has published 1,899 posts, currently less than one post a week. Typical posts draw 59 likes and 4 comments, putting engagement at 0.88%.
The Fashion account Themillcastlemaine has posted 1,899 times on Instagram and drawn 7.2K followers.
Among 7,066 Fashion accounts with 1K–10K followers in the InstME index, Themillcastlemaine's 0.88% engagement rate comes in in the bottom quarter (median: 4.29%).
Comments arrive at about one per 13 likes, a sign of an unusually discussion-heavy audience.
Recent posting activity averages less than one post per week.
Estimated sponsored-post value
$25–$47
Based on 7.2K followers and a 0.88% engagement rate, a single sponsored post by Themillcastlemaine is worth an estimated $25–$47. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Fashion creators in Australia, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
Secondary: Art
| Metric | Themillcastlemaine | Cohort median |
|---|---|---|
| Engagement rate | 0.88% | 4.29% |
| Average likes | 59 | 111 |
| Average comments | 4 | 14 |
| Posts per week | 0.1 | 0.26 |
Median values from 7,066 Fashion accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Themillcastlemaine | Cohort median |
|---|---|---|
| Engagement rate | 0.88% | 1.85% |
| Average likes | 59 | 75 |
| Average comments | 4 | 9 |
| Posts per week | 0.1 | 0.38 |
Median values from 52 Fashion accounts in Australia with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 24, 2026
The Mill - coffee vintage joy is a fashion brand based in Australia on Instagram, with 7.2K followers.
The Mill - coffee vintage joy posts on Instagram as @themillcastlemaine.
The Mill - coffee vintage joy has 7,220 followers on Instagram (7.2K) as of Aug 24, 2026.
The Mill - coffee vintage joy's engagement rate is 0.88%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 4.29%) for Fashion accounts with 1K–10K followers in the InstME index.
Posts by The Mill - coffee vintage joy average 59 likes and 4 comments.
The Mill - coffee vintage joy posts less than once a week on average.
The Mill - coffee vintage joy is registered as a business account on Instagram.
The Mill - coffee vintage joy is categorized as a fashion and art account in the InstME index, based on the profile's bio and Instagram category across 1,899 posts.
Avg Comments
4
17.9K
Engagement
0.1%
The Mill - coffee vintage joy's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from The Mill - coffee vintage joy is estimated at $25 to $47. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
