Sea-based skin & hair care. ๐๐ง๐ฝโโ๏ธ Follow & DM for a discount ;) BECOME THE MERMANโLINK BELOW
Outreach This Creator For FreeThe Merman is a verified Beauty brand. The account has built 54.8K followers on Instagram. The account has published 158 posts, currently less than one post a week. Typical posts draw 53,666 likes and 154 comments, putting engagement at 98.21%.
Counting 54.8K followers and 158 posts, Themermanco sits in the InstME index as a Beauty account.
Benchmarked against 5,414 Beauty accounts with 10Kโ100K followers, Themermanco posts a 98.21% engagement rate that is in the top quarter (median: 0.57%).
Comments arrive at about one per 348 likes, a sign of an audience that mostly engages through likes.
Themermanco's output runs to less than one post per week.
At 100/100 on audience quality, Themermanco carries an estimated 0% low-quality or inactive followers, a strong signal of genuine reach.
With 54.8K followers but only 496 accounts followed back, Themermanco shows the ratio of a well-established account.
Estimated sponsored-post value
$770โ$1,400
Based on 54.8K followers and a 98.21% engagement rate, a single sponsored post by Themermanco is worth an estimated $770โ$1,400. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThereโs more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Themermanco | Cohort median |
|---|---|---|
| Engagement rate | 98.21% | 0.57% |
| Average likes | 53,666 | 134 |
| Average comments | 154 | 12 |
| Posts per week | 0.11 | 0.59 |
Median values from 5,414 Beauty accounts with 10Kโ100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
The Merman is a verified beauty brand on Instagram, with 54.8K followers.
The Merman posts on Instagram as @themermanco.
The Merman has 54,800 followers on Instagram (54.8K) as of Apr 23, 2026.
The Merman's engagement rate is 98.21%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.57%) for Beauty accounts with 10Kโ100K followers in the InstME index.
Posts by The Merman average 53,666 likes and 154 comments.
The Merman posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of The Merman's followers are low-quality or inactive, giving an audience-quality score of 100/100.
The Merman is registered as a business account on Instagram and is verified.
The Merman is categorized as a beauty account in the InstME index, based on the profile's bio and Instagram category across 158 posts.
Total Posts
158
Avg Comments
154
Predominantly women ยท mostly 18โ34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Engagement
1.78%
Yes. The Merman carries the blue verified badge on Instagram.
A sponsored post from The Merman is estimated at $770 to $1,400. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
