👩🏾🔬 The Melanin Chemist ✨Beauty, but make it science ✨ Cosmetic Chemist, Esthetician, Instructor 📩 @estheroluu 💗
Outreach This Creator For FreeEsther Olu is a Beauty creator, with 45.3K followers on Instagram. Esther Olu has shared 166 posts to date, currently less than one post a week. Posts average 1,114 likes and 63 comments, an engagement rate of 2.6%.
Themelaninchemist's Instagram presence spans 166 posts and 45.3K followers, profiling it as a Beauty account.
For Beauty accounts with 10K–100K followers, Themelaninchemist's 2.6% engagement rate is in the top quarter (median: 0.57%), a read from 5,414 accounts in the InstME index.
Followers leave about one comment for every 18 likes, an unusually discussion-heavy audience.
Themelaninchemist's videos average 68.3K views, about 1.5× its follower count, so content routinely reaches well past current followers.
Themelaninchemist's recent cadence works out to less than one post per week.
Estimated sponsored-post value
$410–$770
Based on 45.3K followers and a 2.6% engagement rate, a single sponsored post by Themelaninchemist is worth an estimated $410–$770. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
| Metric | Themelaninchemist | Cohort median |
|---|---|---|
| Engagement rate | 2.6% | 0.57% |
| Average likes | 1,114 | 134 |
| Average comments | 63 | 12 |
| Posts per week | 0.05 | 0.59 |
Median values from 5,414 Beauty accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 1, 2026
Esther Olu is a beauty creator on Instagram, with 45.3K followers.
Esther Olu posts on Instagram as @themelaninchemist.
Esther Olu has 45,324 followers on Instagram (45.3K) as of Sep 1, 2026.
Esther Olu's engagement rate is 2.6%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.57%) for Beauty accounts with 10K–100K followers in the InstME index.
Posts by Esther Olu average 1,114 likes and 63 comments.
Esther Olu posts less than once a week on average.
Esther Olu is registered as a creator account on Instagram.
Esther Olu is categorized as a beauty account in the InstME index, based on the profile's bio and Instagram category across 166 posts.
A sponsored post from Esther Olu is estimated at $410 to $770. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Total Posts
166
Avg Comments
63
Engagement
17.95%
