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Outreach This Creator For FreeOn Instagram, The Maker and Merchant is a Home & DIY brand based in United States with an audience of 17.8K. The Maker and Merchant has shared 705 posts to date, currently less than one post a week. Engagement runs at 2.21%, or about 372 likes and 20 comments per post.
On Instagram, Themakerandmerchant runs a Home & DIY account that has published 705 posts and gathered 17.8K followers.
Themakerandmerchant has an engagement rate of 2.21%, which is above the median of 0.75% for Home & DIY accounts with 10K–100K followers, based on 1,345 accounts in the InstME index.
The like-to-comment split is roughly 19 to one, indicating an unusually discussion-heavy audience.
Themakerandmerchant keeps a posting cadence of less than one post per week.
Quality checks give Themakerandmerchant 94/100; around 5% of the audience appears low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$140–$260
Based on 17.8K followers and a 2.21% engagement rate, a single sponsored post by Themakerandmerchant is worth an estimated $140–$260. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Themakerandmerchant | Cohort median |
|---|---|---|
| Engagement rate | 2.21% | 0.75% |
| Average likes | 372 | 200 |
| Average comments | 20 | 9 |
| Posts per week | 0.75 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Themakerandmerchant | Cohort median |
|---|---|---|
| Engagement rate | 2.21% | 0.55% |
| Average likes | 372 | 132 |
| Average comments | 20 | 7 |
| Posts per week | 0.75 | 1.08 |
Median values from 348 Home & DIY accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
The Maker and Merchant is a home & diy brand based in United States on Instagram, with 17.8K followers.
The Maker and Merchant posts on Instagram as @themakerandmerchant.
The Maker and Merchant has 17,755 followers on Instagram (17.8K) as of Jul 16, 2026.
The Maker and Merchant's engagement rate is 2.21%, calculated from average likes and comments per post relative to followers. That is above the median of 0.75% for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by The Maker and Merchant average 372 likes and 20 comments.
The Maker and Merchant posts less than once a week on average.
InstME's audience-quality analysis estimates about 5% of The Maker and Merchant's followers are low-quality or inactive, giving an audience-quality score of 94/100.
The Maker and Merchant is registered as a business account on Instagram.
Total Posts
705
Avg Comments
20
Predominantly women · mostly 25–44
Typical for Home & DIY creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Engagement
5.47%
The Maker and Merchant is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 705 posts.
The Maker and Merchant's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from The Maker and Merchant is estimated at $140 to $260. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
