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17.8K
Following
627
Total Posts
Engagement Rate
2.21%
Avg Likes
372
Avg Comments
On Instagram, The Maker and Merchant is a Home & DIY brand based in United States with an audience of 17.8K. The Maker and Merchant has shared 705 posts to date, currently less than one post a week. Engagement runs at 2.21%, or about 372 likes and 20 comments per post.
On Instagram, Themakerandmerchant runs a Home & DIY account that has published 705 posts and gathered 17.8K followers.
Themakerandmerchant has an engagement rate of 2.21%, which is above the median of 0.75% for Home & DIY accounts with 10K–100K followers, based on 1,345 accounts in the InstME index.
The like-to-comment split is roughly 19 to one, indicating an unusually discussion-heavy audience.
Themakerandmerchant keeps a posting cadence of less than one post per week.
Estimated sponsored-post value
$140–$260
Based on 17.8K followers and a 2.21% engagement rate, a single sponsored post by Themakerandmerchant is worth an estimated $140–$260. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Themakerandmerchant | Cohort median |
|---|---|---|
| Engagement rate | 2.21% | 0.75% |
| Average likes | 372 | 200 |
| Average comments | 20 | 9 |
| Posts per week | 0.75 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Themakerandmerchant | Cohort median |
|---|---|---|
| Engagement rate | 2.21% | 0.55% |
| Average likes | 372 | 132 |
| Average comments | 20 | 7 |
| Posts per week | 0.75 | 1.08 |
Median values from 348 Home & DIY accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
The Maker and Merchant is a home & diy brand based in United States on Instagram, with 17.8K followers.
The Maker and Merchant posts on Instagram as @themakerandmerchant.
The Maker and Merchant has 17,755 followers on Instagram (17.8K) as of Jul 16, 2026.
The Maker and Merchant's engagement rate is 2.21%, calculated from average likes and comments per post relative to followers. That is above the median of 0.75% for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by The Maker and Merchant average 372 likes and 20 comments.
The Maker and Merchant posts less than once a week on average.
The Maker and Merchant is registered as a business account on Instagram.
The Maker and Merchant is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 705 posts.
705
20
Posts / Week
0.75
Growth Score
44.2 / 100
Follower Ratio
28.3×
Engagement
22.42%
The Maker and Merchant's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from The Maker and Merchant is estimated at $140 to $260. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
