automotive lifestyle brand
Followers
365.4K
Following
543
Total Posts
Engagement Rate
1.57%
Avg Likes
5,674
Avg Comments
the-lowdown™ runs a verified Automotive creator account with 365.4K followers on Instagram. The account posts mainly around automotive and fashion topics. the-lowdown™ has shared 4,828 posts to date, currently around 1 post a week. Engagement runs at 1.57%, or about 5,674 likes and 44 comments per post.
Thelowdown is an Automotive account on Instagram with 365.4K followers and 4,828 published posts.
Benchmarked against 1,181 Automotive accounts with 100K–1M followers, Thelowdown posts a 1.57% engagement rate that is above the median of 1.12%.
One comment lands for every 129 likes, which reads as an audience that mostly engages through likes.
Lately Thelowdown has been publishing about one post per week.
With 365.4K followers but only 543 accounts followed back, Thelowdown shows the ratio of a well-established account.
Estimated sponsored-post value
$2,000–$3,700
Based on 365.4K followers and a 1.57% engagement rate, a single sponsored post by Thelowdown is worth an estimated $2,000–$3,700. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Automotive creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Automotive
Secondary: Fashion
| Metric | Thelowdown | Cohort median |
|---|---|---|
| Engagement rate | 1.57% | 1.12% |
| Average likes | 5,674 | 2,576 |
| Average comments | 44 | 48 |
| Posts per week | 1.47 | 1.12 |
Median values from 1,181 Automotive accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
the-lowdown™ is a verified automotive creator on Instagram, with 365.4K followers.
the-lowdown™ posts on Instagram as @thelowdown.
the-lowdown™ has 365,353 followers on Instagram (365.4K) as of Jul 9, 2026.
the-lowdown™'s engagement rate is 1.57%, calculated from average likes and comments per post relative to followers. That is above the median of 1.12% for Automotive accounts with 100K–1M followers in the InstME index.
Posts by the-lowdown™ average 5,674 likes and 44 comments.
the-lowdown™ posts about 1 time per week on average.
the-lowdown™ is registered as a creator account on Instagram and is verified.
the-lowdown™ is categorized as an automotive and fashion account in the InstME index, based on the profile's bio and Instagram category across 4,828 posts.
Yes. the-lowdown™ carries the blue verified badge on Instagram.
4,828
44
Posts / Week
1.47
Growth Score
31.4 / 100
Follower Ratio
672.8×
Engagement
1.95%
LARTE DESIGN | BODY KITS | WHEELS | AUTO DESIGN
@lartedesign
Followers
799.2K
Engagement
0.44%
A sponsored post from the-lowdown™ is estimated at $2,000 to $3,700. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
