An architecture and design publication exploring how locality shapes homes, interiors, and spaces. Founded by @aidananderson.
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1.8M
Following
3.7K
Total Posts
Engagement Rate
0.08%
Avg Likes
1,413
Avg Comments
The Local Project is a Magazine brand. The account has built 1.8M followers on Instagram. To date The Local Project has posted 10,234 times, currently less than one post a week. Posts average 1,413 likes and 11 comments, an engagement rate of 0.08%.
Counting 1.8M followers and 10,234 posts, Thelocalproject sits in the InstME index as a Magazine account.
Thelocalproject's average post pulls 1,413 likes and 11 comments, roughly one interaction per 1,242 followers.
Comments arrive at about one per 131 likes, a sign of an audience that mostly engages through likes.
Recent posting activity averages less than one post per week.
With 1.8M followers but only 3,732 accounts followed back, Thelocalproject shows the ratio of a well-established account.
Estimated sponsored-post value
$6,200–$11,000
Based on 1.8M followers and a 0.08% engagement rate, a single sponsored post by Thelocalproject is worth an estimated $6,200–$11,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Magazine
| Metric | Thelocalproject | Cohort median |
|---|---|---|
| Engagement rate | 0.08% | 1.02% |
| Average likes | 1,413 | 25,711 |
| Average comments | 11 | 376 |
| Posts per week | 0.34 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
The Local Project is a magazine brand on Instagram, with 1.8M followers.
The Local Project posts on Instagram as @thelocalproject.
The Local Project has 1,767,996 followers on Instagram (1.8M) as of Jul 15, 2026.
The Local Project's engagement rate is 0.08%, calculated from average likes and comments per post relative to followers.
Posts by The Local Project average 1,413 likes and 11 comments.
The Local Project posts less than once a week on average.
The Local Project is registered as a business account on Instagram.
The Local Project is categorized as a magazine account in the InstME index, based on the profile's bio and Instagram category across 10,234 posts.
A sponsored post from The Local Project is estimated at $6,200 to $11,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
10,234
11
Posts / Week
0.34
Growth Score
1.6 / 100
Follower Ratio
473.7×
Engagement
0.17%
