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Outreach This Creator For FreeFollowers
66.6K
Following
395
Total Posts
Engagement Rate
13.11%
Avg Likes
8,657
Avg Comments
On Instagram, lilplay is a Music creator with an audience of 66.6K. Content spans music and art. lilplay has shared 32 posts to date, currently less than one post a week. Posts average 8,657 likes and 71 comments, an engagement rate of 13.11%.
Thelilplay operates a Music account on Instagram, pairing 66.6K followers with 32 posts.
Against 17,051 Music accounts with 10K–100K followers in the InstME index, Thelilplay's 13.11% engagement rate lands in the top quarter (median: 2.47%).
The audience comments once per 122 likes on average, an audience that mostly engages through likes.
Thelilplay's recent cadence works out to less than one post per week.
Thelilplay scores 82/100 on InstME's audience-quality checks, with about 15% of followers flagged low-quality or inactive, a strong signal of genuine reach.
Thelilplay keeps its following list short (395) relative to 66.6K followers, as established creators and brands tend to.
Estimated sponsored-post value
$930–$1,700
Based on 66.6K followers and a 13.11% engagement rate, a single sponsored post by Thelilplay is worth an estimated $930–$1,700. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~15% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Thelilplay | Cohort median |
|---|---|---|
| Engagement rate | 13.11% | 2.47% |
| Average likes | 8,657 | 535 |
| Average comments | 71 | 35 |
| Posts per week | 0.13 | 0.35 |
Median values from 17,051 Music accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 14, 2026
lilplay is a music creator on Instagram, with 66.6K followers.
lilplay posts on Instagram as @thelilplay.
lilplay has 66,585 followers on Instagram (66.6K) as of Jul 14, 2026.
lilplay's engagement rate is 13.11%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 2.47%) for Music accounts with 10K–100K followers in the InstME index.
Posts by lilplay average 8,657 likes and 71 comments.
lilplay posts less than once a week on average.
InstME's audience-quality analysis estimates about 15% of lilplay's followers are low-quality or inactive, giving an audience-quality score of 82/100.
lilplay is registered as a creator account on Instagram.
lilplay is categorized as a music and art account in the InstME index, based on the profile's bio and Instagram category across 32 posts.
32
71
Posts / Week
0.13
Growth Score
100 / 100
ER Rank
Top 13%
More men than women · mostly 16–30
Typical for Music creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
Secondary: Art
Engagement
1.6%
A sponsored post from lilplay is estimated at $930 to $1,700. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
