🎨 Alphabet Artist in NYC 👀 in Vogue, AD, Goop, T&C, House Beautiful 🔠 Shop Alphabet Art:
Followers
34.7K
Following
1.4K
Total Posts
Engagement Rate
0.47%
Avg Likes
154
Avg Comments
The Letter Nest® | Sally King McBride is a verified Art brand. The account has built 34.7K followers on Instagram. Its posts sit across art and music. The Letter Nest® | Sally King McBride has shared 1,334 posts to date, currently less than one post a week. Engagement runs at 0.47%, or about 154 likes and 11 comments per post.
Counting 34.7K followers and 1,334 posts, Theletternest sits in the InstME index as an Art account.
Benchmarked against 16,888 Art accounts with 10K–100K followers, Theletternest posts a 0.47% engagement rate that is in the bottom quarter (median: 1.88%).
Followers weigh in with a comment about every 14 likes, an unusually discussion-heavy audience.
Video content from Theletternest draws about 2.5K views.
Theletternest's output runs to less than one post per week.
At 100/100 on audience quality, Theletternest carries an estimated 0% low-quality or inactive followers, a strong signal of genuine reach.
Estimated sponsored-post value
$120–$230
Based on 34.7K followers and a 0.47% engagement rate, a single sponsored post by Theletternest is worth an estimated $120–$230. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Theletternest | Cohort median |
|---|---|---|
| Engagement rate | 0.47% | 1.88% |
| Average likes | 154 | 419 |
| Average comments | 11 | 25 |
| Posts per week | 0.12 | 0.4 |
Median values from 16,888 Art accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
The Letter Nest® | Sally King McBride is a verified art brand on Instagram, with 34.7K followers.
The Letter Nest® | Sally King McBride posts on Instagram as @theletternest.
The Letter Nest® | Sally King McBride has 34,651 followers on Instagram (34.7K) as of Jul 15, 2026.
The Letter Nest® | Sally King McBride's engagement rate is 0.47%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.88%) for Art accounts with 10K–100K followers in the InstME index.
Posts by The Letter Nest® | Sally King McBride average 154 likes and 11 comments.
The Letter Nest® | Sally King McBride posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of The Letter Nest® | Sally King McBride's followers are low-quality or inactive, giving an audience-quality score of 100/100.
1,334
11
Avg Views
2,485
Posts / Week
0.12
Growth Score
9.4 / 100
More women than men · mostly 18–34
Typical for Art creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Art
Secondary: Music
Engagement
0.07%
The Letter Nest® | Sally King McBride is registered as a business account on Instagram and is verified.
The Letter Nest® | Sally King McBride is categorized as an art and music account in the InstME index, based on the profile's bio and Instagram category across 1,334 posts.
Yes. The Letter Nest® | Sally King McBride carries the blue verified badge on Instagram.
A sponsored post from The Letter Nest® | Sally King McBride is estimated at $120 to $230. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
