Inkey decoded: Innovative, effective & affordable. Founded by @colette.theinkeylist & Shop at theinkeylist.com, Sephora, Ulta & Boots
Followers
638.8K
Following
2.2K
Total Posts
Engagement Rate
0.06%
Avg Likes
324
Avg Comments
The INKEY List is a verified Skin Care Service creator. The account has built 638.8K followers on Instagram. The account has published 784 posts, currently around 7 posts a week. Typical posts draw 324 likes and 43 comments, putting engagement at 0.06%.
The Skin Care Service account Theinkeylist has posted 784 times on Instagram and drawn 638.8K followers.
Theinkeylist's average post pulls 324 likes and 43 comments, roughly one interaction per 1,744 followers.
Comments arrive at about one per 8 likes, a sign of an unusually discussion-heavy audience.
Theinkeylist maintains a rhythm of about 7 posts per week.
The account follows just 2,192 others against 638.8K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$2,200–$4,200
Based on 638.8K followers and a 0.06% engagement rate, a single sponsored post by Theinkeylist is worth an estimated $2,200–$4,200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Skin Care Service
| Metric | Theinkeylist | Cohort median |
|---|---|---|
| Engagement rate | 0.06% | 1.25% |
| Average likes | 324 | 2,985 |
| Average comments | 43 | 73 |
| Posts per week | 6.97 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
The INKEY List is a verified skin care service creator on Instagram, with 638.8K followers.
The INKEY List posts on Instagram as @theinkeylist.
The INKEY List has 638,844 followers on Instagram (638.8K) as of Jul 10, 2026.
The INKEY List's engagement rate is 0.06%, calculated from average likes and comments per post relative to followers.
Posts by The INKEY List average 324 likes and 43 comments.
The INKEY List posts about 7 times per week on average.
The INKEY List is registered as a creator account on Instagram and is verified.
The INKEY List is categorized as a skin care service account in the InstME index, based on the profile's bio and Instagram category across 784 posts.
Yes. The INKEY List carries the blue verified badge on Instagram.
784
43
Posts / Week
6.97
Growth Score
1.2 / 100
Follower Ratio
291.4×
Engagement
0.13%
A sponsored post from The INKEY List is estimated at $2,200 to $4,200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
