The most authoritative publication covering tech that high-powered tech executives and founders read daily.
Followers
69K
Following
139
Total Posts
Engagement Rate
0.12%
Avg Likes
80
Avg Comments
The Information is a verified Tech brand based in United States. The account has built 69K followers on Instagram. Content spans tech and business. To date The Information has posted 1,999 times, currently around 2 posts a week. Typical posts draw 80 likes and 6 comments, putting engagement at 0.12%.
Theinformation is a Tech account on Instagram with 69K followers and 1,999 published posts.
Compared with 14,872 other Tech accounts with 10K–100K followers in the InstME index, Theinformation's 0.12% engagement rate is in the bottom quarter (median: 1.31%).
Comments arrive at about one per 13 likes, a sign of an unusually discussion-heavy audience.
Theinformation's output runs to about one post per week.
On audience quality, Theinformation lands at 88/100, an estimated 10% of followers read as low-quality or inactive, a strong signal of genuine reach.
With 69K followers but only 139 accounts followed back, Theinformation shows the ratio of a well-established account.
Estimated sponsored-post value
$240–$450
Based on 69K followers and a 0.12% engagement rate, a single sponsored post by Theinformation is worth an estimated $240–$450. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Theinformation | Cohort median |
|---|---|---|
| Engagement rate | 0.12% | 1.31% |
| Average likes | 80 | 321 |
| Average comments | 6 | 15 |
| Posts per week | 1.71 | 0.64 |
Median values from 14,872 Tech accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Theinformation | Cohort median |
|---|---|---|
| Engagement rate | 0.12% | 0.76% |
| Average likes | 80 | 180 |
| Average comments | 6 | 9 |
| Posts per week | 1.71 | 0.84 |
Median values from 2,535 Tech accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 27, 2026
The Information is a verified tech brand based in United States on Instagram, with 69K followers.
The Information posts on Instagram as @theinformation.
The Information has 69,021 followers on Instagram (69K) as of Apr 27, 2026.
The Information's engagement rate is 0.12%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.31%) for Tech accounts with 10K–100K followers in the InstME index.
Posts by The Information average 80 likes and 6 comments.
The Information posts about 2 times per week on average.
InstME's audience-quality analysis estimates about 10% of The Information's followers are low-quality or inactive, giving an audience-quality score of 88/100.
The Information is registered as a business account on Instagram and is verified.
The Information is categorized as a tech and business account in the InstME index, based on the profile's bio and Instagram category across 1,999 posts.
1,999
6
Posts / Week
1.71
Growth Score
2.4 / 100
ER Rank
10th
Predominantly men · mostly 18–34
Typical for Tech creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Tech
Secondary: Business
Engagement
1.81%
The Information's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. The Information carries the blue verified badge on Instagram.
A sponsored post from The Information is estimated at $240 to $450. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
