Australia & New Zealand’s go-to online fashion and lifestyle retailer. B Corp Certified.
Followers
634K
Following
1.7K
Total Posts
Engagement Rate
0.02%
Avg Likes
81
Avg Comments
On Instagram, THE ICONIC is a verified Fashion brand based in Australia with an audience of 634K. Content spans fashion and tech. To date THE ICONIC has posted 16,415 times, currently around 8 posts a week. Typical posts draw 81 likes and 56 comments, putting engagement at 0.02%.
Theiconicau operates a Fashion account on Instagram, pairing 634K followers with 16,415 posts.
Theiconicau records a 0.02% engagement rate, in the bottom quarter (median: 0.86%) for the 2,126 Fashion accounts with 100K–1M followers tracked in the InstME index.
The audience comments once per 1 likes on average, an unusually discussion-heavy audience.
In recent weeks Theiconicau has kept to about 8 posts per week, more than one per day.
Theiconicau keeps its following list short (1,728) relative to 634K followers, as established creators and brands tend to.
Estimated sponsored-post value
$2,200–$4,100
Based on 634K followers and a 0.02% engagement rate, a single sponsored post by Theiconicau is worth an estimated $2,200–$4,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Fashion creators in Australia, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
Secondary: Tech
| Metric | Theiconicau | Cohort median |
|---|---|---|
| Engagement rate | 0.02% | 0.86% |
| Average likes | 81 | 1,969 |
| Average comments | 56 | 58 |
| Posts per week | 8.4 | 0.82 |
Median values from 2,126 Fashion accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Theiconicau | Cohort median |
|---|---|---|
| Engagement rate | 0.02% | 0.26% |
| Average likes | 81 | 743 |
| Average comments | 56 | 30 |
| Posts per week | 8.4 | 2.28 |
Median values from 32 Fashion accounts in Australia with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
THE ICONIC is a verified fashion brand based in Australia on Instagram, with 634K followers.
THE ICONIC posts on Instagram as @theiconicau.
THE ICONIC has 634,017 followers on Instagram (634K) as of Jul 15, 2026.
THE ICONIC's engagement rate is 0.02%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.86%) for Fashion accounts with 100K–1M followers in the InstME index.
Posts by THE ICONIC average 81 likes and 56 comments.
THE ICONIC posts about 8 times per week on average.
THE ICONIC is registered as a business account on Instagram and is verified.
THE ICONIC is categorized as a fashion and tech account in the InstME index, based on the profile's bio and Instagram category across 16,415 posts.
THE ICONIC's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
16,415
56
Posts / Week
8.4
Growth Score
0.4 / 100
Follower Ratio
366.9×
Engagement
0.2%
Yes. THE ICONIC carries the blue verified badge on Instagram.
A sponsored post from THE ICONIC is estimated at $2,200 to $4,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
