@thehouseofyu
Explore Fashion CreatorsDebut/Tinghun/Wedding/Pageant Gowns theHouseofYu(Scout/Timog)nr skyway q ave ext CouturebyYu inside oldest Chinatown viber09228018478
Outreach This Creator For FreeFollowers
17.2K
Following
494
Total Posts
Engagement Rate
0.24%
Avg Likes
40
Avg Comments
On Instagram, House of Yu (Kyla/Meira/MelaiNe Yu) Couture by Yu / Houseofyu is a Fashion brand with an audience of 17.2K. Its posts sit across fashion and art. The account has published 877 posts, currently less than one post a week. Engagement runs at 0.24%, or about 40 likes and 1 comments per post.
Tracked in the InstME index, Thehouseofyu is a Fashion account with 17.2K followers and a back catalogue of 877 posts.
Against 7,395 Fashion accounts with 10K–100K followers in the InstME index, Thehouseofyu's 0.24% engagement rate lands in the bottom quarter (median: 1.09%).
Followers leave about one comment for every 32 likes, a healthy amount of conversation.
Over recent weeks, Thehouseofyu has published less than one post per week.
Estimated sponsored-post value
$60–$110
Based on 17.2K followers and a 0.24% engagement rate, a single sponsored post by Thehouseofyu is worth an estimated $60–$110. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Fashion creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
Secondary: Art
| Metric | Thehouseofyu | Cohort median |
|---|---|---|
| Engagement rate | 0.24% | 1.09% |
| Average likes | 40 | 243 |
| Average comments | 1 | 19 |
| Posts per week | 0.06 | 0.49 |
Median values from 7,395 Fashion accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
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Last reviewed: Aug 30, 2026
House of Yu (Kyla/Meira/MelaiNe Yu) Couture by Yu / Houseofyu is a fashion brand on Instagram, with 17.2K followers.
House of Yu (Kyla/Meira/MelaiNe Yu) Couture by Yu / Houseofyu posts on Instagram as @thehouseofyu.
House of Yu (Kyla/Meira/MelaiNe Yu) Couture by Yu / Houseofyu has 17,203 followers on Instagram (17.2K) as of Aug 30, 2026.
House of Yu (Kyla/Meira/MelaiNe Yu) Couture by Yu / Houseofyu's engagement rate is 0.24%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.09%) for Fashion accounts with 10K–100K followers in the InstME index.
Posts by House of Yu (Kyla/Meira/MelaiNe Yu) Couture by Yu / Houseofyu average 40 likes and 1 comments.
House of Yu (Kyla/Meira/MelaiNe Yu) Couture by Yu / Houseofyu posts less than once a week on average.
877
1
Posts / Week
0.06
Growth Score
4.8 / 100
Last Post
4 days ago
Engagement
0.09%
House of Yu (Kyla/Meira/MelaiNe Yu) Couture by Yu / Houseofyu is registered as a business account on Instagram.
House of Yu (Kyla/Meira/MelaiNe Yu) Couture by Yu / Houseofyu is categorized as a fashion and art account in the InstME index, based on the profile's bio and Instagram category across 877 posts.
A sponsored post from House of Yu (Kyla/Meira/MelaiNe Yu) Couture by Yu / Houseofyu is estimated at $60 to $110. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
