For the tastemakers, the trendsetters, and the high-minded. Luxury cannab!s culture starts here. +21
Outreach This Creator For FreeFollowers
22.2K
Following
1.5K
Total Posts
Engagement Rate
0.03%
Avg Likes
5
Avg Comments
House of Puff | New York runs a Shopping & retail brand account with 22.2K followers on Instagram. House of Puff | New York has shared 1,474 posts to date, currently less than one post a week. Posts average 5 likes and 3 comments, an engagement rate of 0.03%.
Thehouseofpuff is a Shopping & retail account on Instagram with 22.2K followers and 1,474 published posts.
An engagement rate of 0.03% puts Thehouseofpuff in the bottom 2% for accounts with 10K–100K followers tracked by InstME.
Recent posting activity averages less than one post per week.
Thehouseofpuff comes in at 46/100 for audience quality, with 45% of followers estimated low-quality or inactive, a mixed signal worth reviewing before partnering.
Estimated sponsored-post value
$78–$140
Based on 22.2K followers and a 0.03% engagement rate, a single sponsored post by Thehouseofpuff is worth an estimated $78–$140. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~45% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Shopping & retail
| Metric | Thehouseofpuff | Cohort median |
|---|---|---|
| Engagement rate | 0.03% | 1.45% |
| Average likes | 5 | 339 |
| Average comments | 3 | 18 |
| Posts per week | 0.34 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 11, 2026
House of Puff | New York is a shopping & retail brand on Instagram, with 22.2K followers.
House of Puff | New York posts on Instagram as @thehouseofpuff.
House of Puff | New York has 22,199 followers on Instagram (22.2K) as of Jul 11, 2026.
House of Puff | New York's engagement rate is 0.03%, calculated from average likes and comments per post relative to followers.
Posts by House of Puff | New York average 5 likes and 3 comments.
House of Puff | New York posts less than once a week on average.
InstME's audience-quality analysis estimates about 45% of House of Puff | New York's followers are low-quality or inactive, giving an audience-quality score of 46/100.
House of Puff | New York is registered as a business account on Instagram.
1,474
3
Posts / Week
0.34
Growth Score
0.6 / 100
ER Rank
2th
Engagement
0.02%
House of Puff | New York is categorized as a shopping & retail account in the InstME index, based on the profile's bio and Instagram category across 1,474 posts.
A sponsored post from House of Puff | New York is estimated at $78 to $140. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
