On Instagram, The Full Routine is a verified Music brand based in United States with an audience of 13.3K. The account has published 459 posts.
On Instagram, Thefullroutine runs a Music account that has published 459 posts and gathered 13.3K followers.
For Music accounts with 10K–100K followers, Thefullroutine's 1.89% engagement rate is below the median of 2.47%, a read from 17,051 accounts in the InstME index.
Thefullroutine scores 100/100 on InstME's audience-quality checks, with about 0% of followers flagged low-quality or inactive, a strong signal of genuine reach.
Thefullroutine follows only 55 accounts while being followed by 13.3K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$88–$160
Based on 13.3K followers and a 1.89% engagement rate, a single sponsored post by Thefullroutine is worth an estimated $88–$160. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
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Last reviewed: Apr 1, 2026
The Full Routine is a verified music brand based in United States on Instagram, with 13.3K followers.
The Full Routine posts on Instagram as @thefullroutine.
The Full Routine has 13,299 followers on Instagram (13.3K) as of Apr 1, 2026.
The Full Routine's engagement rate is 1.89%, calculated from average likes and comments per post relative to followers. That is below the median of 2.47% for Music accounts with 10K–100K followers in the InstME index.
InstME's audience-quality analysis estimates about 0% of The Full Routine's followers are low-quality or inactive, giving an audience-quality score of 100/100.
The Full Routine is registered as a business account on Instagram and is verified.
The Full Routine is categorized as a music account in the InstME index, based on the profile's bio and Instagram category across 459 posts.
The Full Routine's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Total Posts
459
ER Rank
Top 41%
More men than women · mostly 16–30
Typical for Music creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
Engagement
100%
Yes. The Full Routine carries the blue verified badge on Instagram.
A sponsored post from The Full Routine is estimated at $88 to $160. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
