by @emmahoareau interior design and renovation in Hackney sharing the process from moodboards to finish (+ cost!) 👇🏽 renovation videos
Outreach This Creator For FreeFollowers
16K
Following
2
Total Posts
Engagement Rate
3.67%
Avg Likes
569
Avg Comments
Emma is a Home & DIY creator, with 16K followers on Instagram. Content spans home & diy and sports. The account has published 209 posts, currently less than one post a week. Engagement runs at 3.67%, or about 569 likes and 18 comments per post.
Theflatupstairs_ shows up in the InstME index as a Home & DIY account, 16K followers, 209 posts.
For Home & DIY accounts with 10K–100K followers, Theflatupstairs_'s 3.67% engagement rate is in the top quarter (median: 0.75%), a read from 1,345 accounts in the InstME index.
Followers leave about one comment for every 32 likes, a healthy amount of conversation.
Theflatupstairs_ keeps a posting cadence of less than one post per week.
Theflatupstairs_ follows only 2 accounts while being followed by 16K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$210–$380
Based on 16K followers and a 3.67% engagement rate, a single sponsored post by Theflatupstairs_ is worth an estimated $210–$380. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Secondary: Sports
| Metric | Theflatupstairs_ | Cohort median |
|---|---|---|
| Engagement rate | 3.67% | 0.75% |
| Average likes | 569 | 200 |
| Average comments | 18 | 9 |
| Posts per week | 0.04 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
Emma is a home & diy creator on Instagram, with 16K followers.
Emma posts on Instagram as @theflatupstairs_.
Emma has 16,017 followers on Instagram (16K) as of Jul 16, 2026.
Emma's engagement rate is 3.67%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.75%) for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by Emma average 569 likes and 18 comments.
Emma posts less than once a week on average.
Emma is registered as a creator account on Instagram.
Emma is categorized as a home & diy and sports account in the InstME index, based on the profile's bio and Instagram category across 209 posts.
A sponsored post from Emma is estimated at $210 to $380. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
209
18
Posts / Week
0.04
Growth Score
73.4 / 100
Follower Ratio
8008.5×
Engagement
0.05%
