Parent Like a Pro 🟡 Newborn, baby & toddler must-haves that help your family conquer the chaos of parenting.
Outreach This Creator For FreeFollowers
64.7K
Following
579
Total Posts
Engagement Rate
0.02%
Avg Likes
9
Avg Comments
The First Years is a Parenting brand, with 64.7K followers on Instagram. The First Years has shared 1,613 posts to date, currently around 3 posts a week. Engagement runs at 0.02%, or about 9 likes and 1 comments per post.
Tracked in the InstME index, Thefirstyearsbrand is a Parenting account with 64.7K followers and a back catalogue of 1,613 posts.
Thefirstyearsbrand records a 0.02% engagement rate, in the bottom quarter (median: 1.08%) for the 2,913 Parenting accounts with 10K–100K followers tracked in the InstME index.
In recent weeks Thefirstyearsbrand has kept to about 3 posts per week.
Thefirstyearsbrand keeps its following list short (579) relative to 64.7K followers, as established creators and brands tend to.
Estimated sponsored-post value
$230–$420
Based on 64.7K followers and a 0.02% engagement rate, a single sponsored post by Thefirstyearsbrand is worth an estimated $230–$420. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Parenting creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Parenting
| Metric | Thefirstyearsbrand | Cohort median |
|---|---|---|
| Engagement rate | 0.02% | 1.08% |
| Average likes | 9 | 275 |
| Average comments | 1 | 15 |
| Posts per week | 3.12 | 0.67 |
Median values from 2,913 Parenting accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
The First Years is a parenting brand on Instagram, with 64.7K followers.
The First Years posts on Instagram as @thefirstyearsbrand.
The First Years has 64,696 followers on Instagram (64.7K) as of Jul 15, 2026.
The First Years's engagement rate is 0.02%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.08%) for Parenting accounts with 10K–100K followers in the InstME index.
Posts by The First Years average 9 likes and 1 comments.
The First Years posts about 3 times per week on average.
The First Years is registered as a business account on Instagram.
The First Years is categorized as a parenting account in the InstME index, based on the profile's bio and Instagram category across 1,613 posts.
A sponsored post from The First Years is estimated at $230 to $420. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
1,613
1
Posts / Week
3.12
Growth Score
0.4 / 100
Follower Ratio
111.7×
Engagement
1.01%
