The National Festival of Making is a unique celebration of UK making, from the kitchen table to the factory floor.
Outreach This Creator For FreeNational Festival of Making runs a Food brand account with 16.9K followers on Instagram. The account has published 1,263 posts, currently around 3 posts a week. Posts average 56 likes and 3 comments, an engagement rate of 0.35%.
Counting 16.9K followers and 1,263 posts, Thefestivalofmaking sits in the InstME index as a Food account.
Benchmarked against 7,981 Food accounts with 10K–100K followers, Thefestivalofmaking posts a 0.35% engagement rate that is below the median of 0.75%.
Comments arrive at about one per 18 likes, a sign of an unusually discussion-heavy audience.
Posting frequency for Thefestivalofmaking sits at about 3 posts per week.
Estimated sponsored-post value
$59–$110
Based on 16.9K followers and a 0.35% engagement rate, a single sponsored post by Thefestivalofmaking is worth an estimated $59–$110. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
| Metric | Thefestivalofmaking | Cohort median |
|---|---|---|
| Engagement rate | 0.35% | 0.75% |
| Average likes | 56 | 177 |
| Average comments | 3 | 10 |
| Posts per week | 2.91 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 4, 2026
National Festival of Making is a food brand on Instagram, with 16.9K followers.
National Festival of Making posts on Instagram as @thefestivalofmaking.
National Festival of Making has 16,946 followers on Instagram (16.9K) as of Sep 4, 2026.
National Festival of Making's engagement rate is 0.35%, calculated from average likes and comments per post relative to followers. That is below the median of 0.75% for Food accounts with 10K–100K followers in the InstME index.
Posts by National Festival of Making average 56 likes and 3 comments.
National Festival of Making posts about 3 times per week on average.
National Festival of Making is registered as a business account on Instagram.
National Festival of Making is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 1,263 posts.
Total Posts
1,263
Avg Comments
3
Engagement
0.08%
A sponsored post from National Festival of Making is estimated at $59 to $110. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
