Coffee | Small Goods | Liquor | Pastries Open 6am - 12pm daily Family Owned and Operated 16 Adelaide Cresent, Middleton Beach
Outreach This Creator For FreeFollowers
1.1K
Following
67
Total Posts
Engagement Rate
4.4%
Avg Likes
49
Avg Comments
On Instagram, The Merchant is a Lifestyle brand with an audience of 1.1K. The account has published 82 posts, currently around 1 post a week. Posts average 49 likes and 1 comments, an engagement rate of 4.4%.
Tracked in the InstME index, Theemerchantt is a Lifestyle account with 1.1K followers and a back catalogue of 82 posts.
Theemerchantt records a 4.4% engagement rate, below the median of 6.8% for the 1,730 Lifestyle accounts with 1K–10K followers tracked in the InstME index.
For roughly every 59 likes there is one comment, a healthy amount of conversation.
Theemerchantt's recent cadence works out to about one post per week.
Theemerchantt scores 94/100 on InstME's audience-quality checks, with about 5% of followers flagged low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$16–$30
Based on 1.1K followers and a 4.4% engagement rate, a single sponsored post by Theemerchantt is worth an estimated $16–$30. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Theemerchantt | Cohort median |
|---|---|---|
| Engagement rate | 4.4% | 6.8% |
| Average likes | 49 | 170 |
| Average comments | 1 | 16 |
| Posts per week | 1.01 | 0.22 |
Median values from 1,730 Lifestyle accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 24, 2026
The Merchant is a lifestyle brand on Instagram, with 1.1K followers.
The Merchant posts on Instagram as @theemerchantt.
The Merchant has 1,138 followers on Instagram (1.1K) as of Aug 24, 2026.
The Merchant's engagement rate is 4.4%, calculated from average likes and comments per post relative to followers. That is below the median of 6.8% for Lifestyle accounts with 1K–10K followers in the InstME index.
Posts by The Merchant average 49 likes and 1 comments.
The Merchant posts about 1 time per week on average.
InstME's audience-quality analysis estimates about 5% of The Merchant's followers are low-quality or inactive, giving an audience-quality score of 94/100.
The Merchant is registered as a business account on Instagram.
The Merchant is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 82 posts.
82
1
Posts / Week
1.01
Growth Score
88 / 100
Last Post
2 months ago
Predominantly women · mostly 18–34
Typical for Lifestyle creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
3.4K
Engagement
6.41%
A sponsored post from The Merchant is estimated at $16 to $30. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
