non-award winning brand with award-winning podcast of heavy music chats, hosted by @reynlord and brought to you by .
Followers
50.6K
Following
164
Total Posts
Engagement Rate
18.32%
Avg Likes
9,148
Avg Comments
THE DOWNBEAT runs a verified Music creator account with 50.6K followers on Instagram. The account has published 641 posts, currently less than one post a week. Typical posts draw 9,148 likes and 128 comments, putting engagement at 18.32%.
As a Music account, Thedownbeat reaches 50.6K followers on Instagram across 641 published posts.
Among 17,051 Music accounts with 10K–100K followers in the InstME index, Thedownbeat's 18.32% engagement rate comes in in the top quarter (median: 2.47%).
Comments arrive at about one per 71 likes, a sign of an audience that mostly engages through likes.
Posting frequency for Thedownbeat sits at less than one post per week.
The account follows just 164 others against 50.6K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$710–$1,300
Based on 50.6K followers and a 18.32% engagement rate, a single sponsored post by Thedownbeat is worth an estimated $710–$1,300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 16–30
Typical for Music creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
| Metric | Thedownbeat | Cohort median |
|---|---|---|
| Engagement rate | 18.32% | 2.47% |
| Average likes | 9,148 | 535 |
| Average comments | 128 | 35 |
| Posts per week | 0.09 | 0.35 |
Median values from 17,051 Music accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 3, 2026
THE DOWNBEAT is a verified music creator on Instagram, with 50.6K followers.
THE DOWNBEAT posts on Instagram as @thedownbeat.
THE DOWNBEAT has 50,635 followers on Instagram (50.6K) as of Sep 3, 2026.
THE DOWNBEAT's engagement rate is 18.32%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 2.47%) for Music accounts with 10K–100K followers in the InstME index.
Posts by THE DOWNBEAT average 9,148 likes and 128 comments.
THE DOWNBEAT posts less than once a week on average.
THE DOWNBEAT is registered as a creator account on Instagram and is verified.
THE DOWNBEAT is categorized as a music account in the InstME index, based on the profile's bio and Instagram category across 641 posts.
Yes. THE DOWNBEAT carries the blue verified badge on Instagram.
641
128
Posts / Week
0.09
Growth Score
100 / 100
Last Post
4 days ago
Engagement
0%
A sponsored post from THE DOWNBEAT is estimated at $710 to $1,300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
