@pgatour Broadcaster & Reporter. 🏌🏾♂️Reinstated Amateur Golfer KY - AZ 🌵
Followers
14K
Following
2K
Total Posts
Engagement Rate
1.26%
Avg Likes
166
Avg Comments
On Instagram, Doug Smith is a verified Lifestyle brand with an audience of 14K. The account has published 894 posts, currently less than one post a week. Posts average 166 likes and 10 comments, an engagement rate of 1.26%.
With 14K followers across 894 posts, Thedouglasfresh is one of the Lifestyle accounts tracked in the InstME index.
Against 1,602 Lifestyle accounts with 10K–100K followers in the InstME index, Thedouglasfresh's 1.26% engagement rate lands below the median of 3.25%.
Followers leave about one comment for every 16 likes, an unusually discussion-heavy audience.
Over recent weeks, Thedouglasfresh has published less than one post per week.
Estimated sponsored-post value
$62–$110
Based on 14K followers and a 1.26% engagement rate, a single sponsored post by Thedouglasfresh is worth an estimated $62–$110. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Lifestyle creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
| Metric | Thedouglasfresh | Cohort median |
|---|---|---|
| Engagement rate | 1.26% | 3.25% |
| Average likes | 166 | 875 |
| Average comments | 10 | 33 |
| Posts per week | 0.09 | 0.35 |
Median values from 1,602 Lifestyle accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
Doug Smith is a verified lifestyle brand on Instagram, with 14K followers.
Doug Smith posts on Instagram as @thedouglasfresh.
Doug Smith has 13,979 followers on Instagram (14K) as of Jul 16, 2026.
Doug Smith's engagement rate is 1.26%, calculated from average likes and comments per post relative to followers. That is below the median of 3.25% for Lifestyle accounts with 10K–100K followers in the InstME index.
Posts by Doug Smith average 166 likes and 10 comments.
Doug Smith posts less than once a week on average.
Doug Smith is registered as a business account on Instagram and is verified.
Doug Smith is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 894 posts.
Yes. Doug Smith carries the blue verified badge on Instagram.
894
10
Posts / Week
0.09
Growth Score
25.2 / 100
Follower Ratio
7.1×
Engagement
0.41%
A sponsored post from Doug Smith is estimated at $62 to $110. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
