M-T Closed | W-Th 4p-11p | F-Sat 4p-2a Sun 4p-11p📍@parkmgm Enjoy the food @chefroychoi & @jonfavreau brought to life - Cubanos, lava cake & more!
Outreach This Creator For FreeFollowers
22.4K
Following
77
Total Posts
Engagement Rate
9%
Avg Likes
2,006
Avg Comments
Thecheftruck is a Food brand based in United States, with 22.4K followers on Instagram. Thecheftruck has shared 93 posts to date, currently less than one post a week. Engagement runs at 9%, or about 2,006 likes and 8 comments per post.
Thecheftruck operates a Food account on Instagram, pairing 22.4K followers with 93 posts.
Against 7,981 Food accounts with 10K–100K followers in the InstME index, Thecheftruck's 9% engagement rate lands in the top quarter (median: 0.75%).
At one comment per 253 likes, the ratio points to an audience that mostly engages through likes.
Over recent weeks, Thecheftruck has published less than one post per week.
InstME estimates 5% of Thecheftruck's followers are low-quality or inactive, for an audience-quality score of 94/100, a strong signal of genuine reach.
Thecheftruck keeps its following list short (77) relative to 22.4K followers, as established creators and brands tend to.
Estimated sponsored-post value
$310–$580
Based on 22.4K followers and a 9% engagement rate, a single sponsored post by Thecheftruck is worth an estimated $310–$580. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Thecheftruck | Cohort median |
|---|---|---|
| Engagement rate | 9% | 0.75% |
| Average likes | 2,006 | 177 |
| Average comments | 8 | 10 |
| Posts per week | 0.51 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Thecheftruck | Cohort median |
|---|---|---|
| Engagement rate | 9% | 0.68% |
| Average likes | 2,006 | 140 |
| Average comments | 8 | 8 |
| Posts per week | 0.51 | 0.86 |
Median values from 2,477 Food accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
Thecheftruck is a food brand based in United States on Instagram, with 22.4K followers.
Thecheftruck has 22,380 followers on Instagram (22.4K) as of Jul 16, 2026.
Thecheftruck's engagement rate is 9%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.75%) for Food accounts with 10K–100K followers in the InstME index.
Posts by Thecheftruck average 2,006 likes and 8 comments.
Thecheftruck posts less than once a week on average.
InstME's audience-quality analysis estimates about 5% of Thecheftruck's followers are low-quality or inactive, giving an audience-quality score of 94/100.
Thecheftruck is registered as a business account on Instagram.
Thecheftruck is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 93 posts.
Thecheftruck's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
93
8
Posts / Week
0.51
Growth Score
100 / 100
ER Rank
Top 19%
More women than men · mostly 25–44
Typical for Food creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Engagement
0.32%
A sponsored post from Thecheftruck is estimated at $310 to $580. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
