Reaching 421.9K followers on Instagram, Carl Payne is a verified Automotive creator. To date Carl Payne has posted 2,550 times, currently around 6 posts a week. Posts average 2,319 likes and 158 comments, an engagement rate of 0.59%.
With 421.9K followers across 2,550 posts, Thecarlpayne is one of the Automotive accounts tracked in the InstME index.
Against 1,181 Automotive accounts with 100K–1M followers in the InstME index, Thecarlpayne's 0.59% engagement rate lands below the median of 1.12%.
At one comment per 15 likes, the ratio points to an unusually discussion-heavy audience.
In recent weeks Thecarlpayne has kept to about 6 posts per week.
Thecarlpayne scores 100/100 on InstME's audience-quality checks, with about 0% of followers flagged low-quality or inactive, a strong signal of genuine reach.
Thecarlpayne keeps its following list short (3,690) relative to 421.9K followers, as established creators and brands tend to.
Estimated sponsored-post value
$1,500–$2,700
Based on 421.9K followers and a 0.59% engagement rate, a single sponsored post by Thecarlpayne is worth an estimated $1,500–$2,700. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Thecarlpayne | Cohort median |
|---|---|---|
| Engagement rate | 0.59% | 1.12% |
| Average likes | 2,319 | 2,576 |
| Average comments | 158 | 48 |
| Posts per week | 5.67 | 1.12 |
Median values from 1,181 Automotive accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 11, 2026
Carl Payne is a verified automotive creator on Instagram, with 421.9K followers.
Carl Payne posts on Instagram as @thecarlpayne.
Carl Payne has 421,887 followers on Instagram (421.9K) as of Jul 11, 2026.
Carl Payne's engagement rate is 0.59%, calculated from average likes and comments per post relative to followers. That is below the median of 1.12% for Automotive accounts with 100K–1M followers in the InstME index.
Posts by Carl Payne average 2,319 likes and 158 comments.
Carl Payne posts about 6 times per week on average.
InstME's audience-quality analysis estimates about 0% of Carl Payne's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Carl Payne is registered as a creator account on Instagram and is verified.
Carl Payne is categorized as an automotive account in the InstME index, based on the profile's bio and Instagram category across 2,550 posts.
Total Posts
2,550
Avg Comments
158
Predominantly men · mostly 18–34
Typical for Automotive creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Automotive
Engagement
8.77%
Yes. Carl Payne carries the blue verified badge on Instagram.
A sponsored post from Carl Payne is estimated at $1,500 to $2,700. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
