Your daily dose of motorsport news, racing memes & culture. 🏁 If it has wheels and passion, it belongs here.
Followers
1.1M
Following
702
Total Posts
Engagement Rate
0.43%
Avg Likes
4,726
Avg Comments
Motorsport is a verified Automotive brand, with 1.1M followers on Instagram. Its posts sit across automotive and lifestyle. The account has published 18,294 posts, currently around 6 posts a week. Typical posts draw 4,726 likes and 87 comments, putting engagement at 0.43%.
Tracked in the InstME index, Motorsportcom is an Automotive account with 1.1M followers and a back catalogue of 18,294 posts.
Against 286 Automotive accounts with over 1M followers in the InstME index, Motorsportcom's 0.43% engagement rate lands below the median of 0.76%.
The like-to-comment split is roughly 54 to one, indicating a healthy amount of conversation.
Motorsportcom's recent cadence works out to about 6 posts per week.
InstME's checks rate Motorsportcom's audience 100/100, flagging roughly 0% as low-quality or inactive, a strong signal of genuine reach.
Motorsportcom keeps its following list short (702) relative to 1.1M followers, as established creators and brands tend to.
Estimated sponsored-post value
$3,900–$7,200
Based on 1.1M followers and a 0.43% engagement rate, a single sponsored post by Motorsportcom is worth an estimated $3,900–$7,200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Motorsportcom | Cohort median |
|---|---|---|
| Engagement rate | 0.43% | 0.76% |
| Average likes | 4,726 | 16,549 |
| Average comments | 87 | 231 |
| Posts per week | 5.82 | 1.95 |
Median values from 286 Automotive accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Motorsport is a verified automotive brand on Instagram, with 1.1M followers.
Motorsport posts on Instagram as @motorsportcom.
Motorsport has 1,106,301 followers on Instagram (1.1M) as of Jul 15, 2026.
Motorsport's engagement rate is 0.43%, calculated from average likes and comments per post relative to followers. That is below the median of 0.76% for Automotive accounts with over 1M followers in the InstME index.
Posts by Motorsport average 4,726 likes and 87 comments.
Motorsport posts about 6 times per week on average.
InstME's audience-quality analysis estimates about 0% of Motorsport's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Motorsport is registered as a business account on Instagram and is verified.
Motorsport is categorized as an automotive and lifestyle account in the InstME index, based on the profile's bio and Instagram category across 18,294 posts.
18,294
87
Posts / Week
5.82
Growth Score
8.6 / 100
Audience Score
100 / 100
Predominantly men · mostly 18–34
Typical for Automotive creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Automotive
Secondary: Lifestyle
Engagement
0.87%
Yes. Motorsport carries the blue verified badge on Instagram.
A sponsored post from Motorsport is estimated at $3,900 to $7,200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
