The Campbell is a verified Food brand based in United States. The account has built 38.2K followers on Instagram. The account has published 967 posts, currently around 1 post a week. Posts average 73 likes and 1 comments, an engagement rate of 0.19%.
Thecampbellnyc is a Food account whose 967 posts have grown a following of 38.2K on Instagram.
Benchmarked against 7,981 Food accounts with 10K–100K followers, Thecampbellnyc posts a 0.19% engagement rate that is in the bottom quarter (median: 0.75%).
One comment lands for every 58 likes, which reads as a healthy amount of conversation.
Posting frequency for Thecampbellnyc sits at about one post per week.
Estimated sponsored-post value
$130–$250
Based on 38.2K followers and a 0.19% engagement rate, a single sponsored post by Thecampbellnyc is worth an estimated $130–$250. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
| Metric | Thecampbellnyc | Cohort median |
|---|---|---|
| Engagement rate | 0.19% | 0.75% |
| Average likes | 73 | 177 |
| Average comments | 1 | 10 |
| Posts per week | 1.45 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Thecampbellnyc | Cohort median |
|---|---|---|
| Engagement rate | 0.19% | 0.68% |
| Average likes | 73 | 140 |
| Average comments | 1 | 8 |
| Posts per week | 1.45 | 0.86 |
Median values from 2,477 Food accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 1, 2026
The Campbell is a verified food brand based in United States on Instagram, with 38.2K followers.
The Campbell posts on Instagram as @thecampbellnyc.
The Campbell has 38,221 followers on Instagram (38.2K) as of Sep 1, 2026.
The Campbell's engagement rate is 0.19%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.75%) for Food accounts with 10K–100K followers in the InstME index.
Posts by The Campbell average 73 likes and 1 comments.
The Campbell posts about 1 time per week on average.
The Campbell is registered as a business account on Instagram and is verified.
Total Posts
967
Avg Comments
1
111.2K
Engagement
0.12%
The Campbell is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 967 posts.
The Campbell's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. The Campbell carries the blue verified badge on Instagram.
A sponsored post from The Campbell is estimated at $130 to $250. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
