Covering the important business news & insights for you in short nuggets. For collab DM or email
Outreach This Creator For FreeThe Business Rule is a Business creator, with 197.4K followers on Instagram. The Business Rule has shared 1,669 posts to date, currently less than one post a week. Posts average 32,673 likes and 196 comments, an engagement rate of 16.65%.
With 197.4K followers across 1,669 posts, Thebusinessrule_ is one of the Business accounts tracked in the InstME index.
Thebusinessrule_ records a 16.65% engagement rate, in the top quarter (median: 1.25%) for the 1,742 Business accounts with 100K–1M followers tracked in the InstME index.
At one comment per 166 likes, the ratio points to an audience that mostly engages through likes.
Thebusinessrule_ currently publishes less than one post per week.
Thebusinessrule_ keeps its following list short (15) relative to 197.4K followers, as established creators and brands tend to.
Estimated sponsored-post value
$2,800–$5,100
Based on 197.4K followers and a 16.65% engagement rate, a single sponsored post by Thebusinessrule_ is worth an estimated $2,800–$5,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 25–44
Typical for Business creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
| Metric | Thebusinessrule_ | Cohort median |
|---|---|---|
| Engagement rate | 16.65% | 1.25% |
| Average likes | 32,673 | 2,990 |
| Average comments | 196 | 92 |
| Posts per week | 0.53 | 0.39 |
Median values from 1,742 Business accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Sep 10, 2026
The Business Rule is a business creator on Instagram, with 197.4K followers.
The Business Rule posts on Instagram as @thebusinessrule_.
The Business Rule has 197,403 followers on Instagram (197.4K) as of Sep 10, 2026.
The Business Rule's engagement rate is 16.65%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 1.25%) for Business accounts with 100K–1M followers in the InstME index.
Posts by The Business Rule average 32,673 likes and 196 comments.
The Business Rule posts less than once a week on average.
The Business Rule is registered as a creator account on Instagram.
The Business Rule is categorized as a business account in the InstME index, based on the profile's bio and Instagram category across 1,669 posts.
Total Posts
1,669
Avg Comments
196
Engagement
2.86%
A sponsored post from The Business Rule is estimated at $2,800 to $5,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.