Followers
709K
Following
2.6K
Total Posts
Engagement Rate
0.93%
Avg Likes
6,608
Avg Comments
The Brand Identity is a verified Home & DIY brand based in United States, with 709K followers on Instagram. The account has published 9,133 posts, currently less than one post a week. Posts average 6,608 likes and 14 comments, an engagement rate of 0.93%.
Thebrandidentity shows up in the InstME index as a Home & DIY account, 709K followers, 9,133 posts.
For Home & DIY accounts with 100K–1M followers, Thebrandidentity's 0.93% engagement rate is above the median of 0.63%, a read from 436 accounts in the InstME index.
For roughly every 483 likes there is one comment, an audience that mostly engages through likes.
Thebrandidentity currently publishes less than one post per week.
InstME estimates 0% of Thebrandidentity's followers are low-quality or inactive, for an audience-quality score of 100/100, a strong signal of genuine reach.
Thebrandidentity follows only 2,557 accounts while being followed by 709K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$2,500–$4,600
Based on 709K followers and a 0.93% engagement rate, a single sponsored post by Thebrandidentity is worth an estimated $2,500–$4,600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Thebrandidentity | Cohort median |
|---|---|---|
| Engagement rate | 0.93% | 0.63% |
| Average likes | 6,608 | 1,415 |
| Average comments | 14 | 30 |
| Posts per week | 0.5 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Thebrandidentity | Cohort median |
|---|---|---|
| Engagement rate | 0.93% | 0.57% |
| Average likes | 6,608 | 1,003 |
| Average comments | 14 | 26 |
| Posts per week | 0.5 | 2.22 |
Median values from 86 Home & DIY accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Mar 26, 2026
The Brand Identity is a verified home & diy brand based in United States on Instagram, with 709K followers.
The Brand Identity posts on Instagram as @thebrandidentity.
The Brand Identity has 709,018 followers on Instagram (709K) as of Mar 26, 2026.
The Brand Identity's engagement rate is 0.93%, calculated from average likes and comments per post relative to followers. That is above the median of 0.63% for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by The Brand Identity average 6,608 likes and 14 comments.
The Brand Identity posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of The Brand Identity's followers are low-quality or inactive, giving an audience-quality score of 100/100.
The Brand Identity is registered as a business account on Instagram and is verified.
9,133
14
Posts / Week
0.5
Growth Score
18.6 / 100
ER Rank
46th
Predominantly women · mostly 25–44
Typical for Home & DIY creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
1.2M
Engagement
0%
The Brand Identity is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 9,133 posts.
The Brand Identity's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. The Brand Identity carries the blue verified badge on Instagram.
A sponsored post from The Brand Identity is estimated at $2,500 to $4,600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
