@
Influencer
THE BRAND BLUEPRINT brand + marketing strategy insights from founding consumer brands & AvidAI (NYC based) Partnerships: brooke@delucamediagroup.com
pop.store/brookeyoakamAudience
Browse top profilesFollowers
123.3K
Following
1.5K
Total Posts
Engagement & Performance
Engagement Rate
1.02%
Avg Likes
1,191
Avg Comments
What the numbers say about @thebrandblueprint_
@thebrandblueprint_ has built an audience of 123.3K followers on Instagram over 621 posts as an Art account.
@thebrandblueprint_ has an engagement rate of 1.02%, which is below the median of 1.69% for Art accounts with 100K–1M followers, based on 2,242 accounts in the InstME index.
Followers leave about one comment for every 18 likes — an unusually discussion-heavy audience.
Video posts from @thebrandblueprint_ average 18.1K views.
@thebrandblueprint_ currently publishes less than one post per week.
@thebrandblueprint_ vs similar accounts
| Metric | @thebrandblueprint_ | Cohort median |
|---|---|---|
| Engagement rate | 1.02% | 1.69% |
| Average likes | 1,191 | 4,260 |
| Average comments | 66 | 100 |
| Posts per week | 0.25 | 0.54 |
Median values from 2,242 Art accounts with 100K–1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Mar 26, 2026
How @thebrandblueprint_'s engagement rate is calculated
Engagement rate is the average interactions per post divided by followers. For @thebrandblueprint_: (1,191 avg likes + 66 avg comments) ÷ 123,275 followers × 100 ≈ 1.02%.
Frequently asked questions about @thebrandblueprint_
How many followers does @thebrandblueprint_ have?
@thebrandblueprint_ has 123,275 followers on Instagram (123.3K) as of Mar 26, 2026.
What is @thebrandblueprint_'s engagement rate?
@thebrandblueprint_'s engagement rate is 1.02%, calculated from average likes and comments per post relative to followers. That is below the median of 1.69% for Art accounts with 100K–1M followers in the InstME index.
How many likes does @thebrandblueprint_ average per post?
Posts by @thebrandblueprint_ average 1,191 likes and 66 comments.
How often does @thebrandblueprint_ post on Instagram?
@thebrandblueprint_ posts less than once a week on average.
Is @thebrandblueprint_ a business or creator account?
@thebrandblueprint_ is registered as a creator account on Instagram and is verified.
