THE BRAND BLUEPRINT brand + marketing strategy insights from founding consumer brands & AvidAI (NYC based) Partnerships:
Followers
123.3K
Following
1.5K
Total Posts
Engagement Rate
1.02%
Avg Likes
1,191
Avg Comments
Reaching 123.3K followers on Instagram, Brooke Yoakam is a verified Business creator based in United States. To date Brooke Yoakam has posted 621 times, currently less than one post a week. Engagement runs at 1.02%, or about 1,191 likes and 66 comments per post.
Tracked in the InstME index, Thebrandblueprint_ is a Business account with 123.3K followers and a back catalogue of 621 posts.
Thebrandblueprint_ records a 1.02% engagement rate, below the median of 1.25% for the 1,742 Business accounts with 100K–1M followers tracked in the InstME index.
The like-to-comment split is roughly 18 to one, indicating an unusually discussion-heavy audience.
Video posts from Thebrandblueprint_ average 18.1K views.
Thebrandblueprint_'s recent cadence works out to less than one post per week.
InstME's checks rate Thebrandblueprint_'s audience 100/100, flagging roughly 0% as low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$440–$820
Based on 123.3K followers and a 1.02% engagement rate, a single sponsored post by Thebrandblueprint_ is worth an estimated $440–$820. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Thebrandblueprint_ | Cohort median |
|---|---|---|
| Engagement rate | 1.02% | 1.25% |
| Average likes | 1,191 | 2,990 |
| Average comments | 66 | 92 |
| Posts per week | 0.25 | 0.39 |
Median values from 1,742 Business accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Thebrandblueprint_ | Cohort median |
|---|---|---|
| Engagement rate | 1.02% | 0.97% |
| Average likes | 1,191 | 2,090 |
| Average comments | 66 | 69 |
| Posts per week | 0.25 | 0.43 |
Median values from 332 Business accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Mar 26, 2026
Brooke Yoakam is a verified business creator based in United States on Instagram, with 123.3K followers.
Brooke Yoakam posts on Instagram as @thebrandblueprint_.
Brooke Yoakam has 123,275 followers on Instagram (123.3K) as of Mar 26, 2026.
Brooke Yoakam's engagement rate is 1.02%, calculated from average likes and comments per post relative to followers. That is below the median of 1.25% for Business accounts with 100K–1M followers in the InstME index.
Posts by Brooke Yoakam average 1,191 likes and 66 comments.
Brooke Yoakam posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Brooke Yoakam's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Brooke Yoakam is registered as a creator account on Instagram and is verified.
Brooke Yoakam is categorized as a business account in the InstME index, based on the profile's bio and Instagram category across 621 posts.
621
66
Avg Views
18,081
Posts / Week
0.25
Growth Score
20.4 / 100
Predominantly men · mostly 25–44
Typical for Business creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
Engagement
1.23%
Brooke Yoakam's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Brooke Yoakam carries the blue verified badge on Instagram.
A sponsored post from Brooke Yoakam is estimated at $440 to $820. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
