A stunning French-style museum in Barnard Castle with world-class art, fashion, design and 22 acres of parkland.
Outreach This Creator For FreeFollowers
22.6K
Following
5.3K
Total Posts
Engagement Rate
8.13%
Avg Likes
1,801
Avg Comments
The Bowes Museum is a Fashion brand on Instagram, tracked in the InstME index with 22.6K followers. Content spans fashion and art. To date The Bowes Museum has posted 3,577 times, currently less than one post a week. Engagement runs at 8.13%, or about 1,801 likes and 35 comments per post.
Thebowesmuseum has built an audience of 22.6K followers on Instagram over 3,577 posts as a Fashion account.
Among 7,395 Fashion accounts with 10K–100K followers in the InstME index, Thebowesmuseum's 8.13% engagement rate comes in in the top quarter (median: 1.09%).
The comment-to-like ratio works out to one comment per 52 likes, pointing to a healthy amount of conversation.
Thebowesmuseum's output runs to less than one post per week.
At 94/100 on audience quality, Thebowesmuseum carries an estimated 5% low-quality or inactive followers, a strong signal of genuine reach.
Estimated sponsored-post value
$320–$590
Based on 22.6K followers and a 8.13% engagement rate, a single sponsored post by Thebowesmuseum is worth an estimated $320–$590. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Thebowesmuseum | Cohort median |
|---|---|---|
| Engagement rate | 8.13% | 1.09% |
| Average likes | 1,801 | 243 |
| Average comments | 35 | 19 |
| Posts per week | 0.35 | 0.49 |
Median values from 7,395 Fashion accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
The Bowes Museum is a fashion brand on Instagram, with 22.6K followers.
The Bowes Museum posts on Instagram as @thebowesmuseum.
The Bowes Museum has 22,577 followers on Instagram (22.6K) as of Jul 9, 2026.
The Bowes Museum's engagement rate is 8.13%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 1.09%) for Fashion accounts with 10K–100K followers in the InstME index.
Posts by The Bowes Museum average 1,801 likes and 35 comments.
The Bowes Museum posts less than once a week on average.
InstME's audience-quality analysis estimates about 5% of The Bowes Museum's followers are low-quality or inactive, giving an audience-quality score of 94/100.
The Bowes Museum is registered as a business account on Instagram.
The Bowes Museum is categorized as a fashion and art account in the InstME index, based on the profile's bio and Instagram category across 3,577 posts.
3,577
35
Posts / Week
0.35
Growth Score
100 / 100
ER Rank
Top 15%
Predominantly women · mostly 18–34
Typical for Fashion creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
Secondary: Art
Engagement
8.8%
A sponsored post from The Bowes Museum is estimated at $320 to $590. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
