The Bowen Home runs a verified Home & DIY brand account with 725.4K followers on Instagram. The Bowen Home has shared 419 posts to date, currently less than one post a week. Posts average 3,334 likes and 132 comments, an engagement rate of 0.48%.
Thebowenhome has built an audience of 725.4K followers on Instagram over 419 posts as a Home & DIY account.
Among 436 Home & DIY accounts with 100K–1M followers in the InstME index, Thebowenhome's 0.48% engagement rate comes in below the median of 0.63%.
Followers weigh in with a comment about every 25 likes, a healthy amount of conversation.
Lately Thebowenhome has been publishing less than one post per week.
The account follows just 378 others against 725.4K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$2,500–$4,700
Based on 725.4K followers and a 0.48% engagement rate, a single sponsored post by Thebowenhome is worth an estimated $2,500–$4,700. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Thebowenhome | Cohort median |
|---|---|---|
| Engagement rate | 0.48% | 0.63% |
| Average likes | 3,334 | 1,415 |
| Average comments | 132 | 30 |
| Posts per week | 0.89 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 24, 2026
The Bowen Home is a verified home & diy brand on Instagram, with 725.4K followers.
The Bowen Home posts on Instagram as @thebowenhome.
The Bowen Home has 725,384 followers on Instagram (725.4K) as of Sep 24, 2026.
The Bowen Home's engagement rate is 0.48%, calculated from average likes and comments per post relative to followers. That is below the median of 0.63% for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by The Bowen Home average 3,334 likes and 132 comments.
The Bowen Home posts less than once a week on average.
The Bowen Home is registered as a business account on Instagram and is verified.
The Bowen Home is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 419 posts.
Yes. The Bowen Home carries the blue verified badge on Instagram.
Total Posts
419
Avg Comments
132
Engagement
0%
A sponsored post from The Bowen Home is estimated at $2,500 to $4,700. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
