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Farrow & Ball runs a verified Home & DIY brand account with 2M followers on Instagram. The account has published 5,449 posts, currently around 5 posts a week. Typical posts draw 3,610 likes and 55 comments, putting engagement at 0.18%.
Farrowandball is a Home & DIY account whose 5,449 posts have grown a following of 2M on Instagram.
Compared with 110 other Home & DIY accounts with over 1M followers in the InstME index, Farrowandball's 0.18% engagement rate is below the median of 0.38%.
Followers weigh in with a comment about every 66 likes, an audience that mostly engages through likes.
Farrowandball maintains a rhythm of about 5 posts per week.
With 2M followers but only 3,518 accounts followed back, Farrowandball shows the ratio of a well-established account.
Estimated sponsored-post value
$7,000–$13,000
Based on 2M followers and a 0.18% engagement rate, a single sponsored post by Farrowandball is worth an estimated $7,000–$13,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Farrowandball | Cohort median |
|---|---|---|
| Engagement rate | 0.18% | 0.38% |
| Average likes | 3,610 | 13,700 |
| Average comments | 55 | 139 |
| Posts per week | 5.02 | 4.31 |
Median values from 110 Home & DIY accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 11, 2026
Farrow & Ball is a verified home & diy brand on Instagram, with 2M followers.
Farrow & Ball posts on Instagram as @farrowandball.
Farrow & Ball has 1,995,110 followers on Instagram (2M) as of Sep 11, 2026.
Farrow & Ball's engagement rate is 0.18%, calculated from average likes and comments per post relative to followers. That is below the median of 0.38% for Home & DIY accounts with over 1M followers in the InstME index.
Posts by Farrow & Ball average 3,610 likes and 55 comments.
Farrow & Ball posts about 5 times per week on average.
Farrow & Ball is registered as a business account on Instagram and is verified.
Farrow & Ball is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 5,449 posts.
Yes. Farrow & Ball carries the blue verified badge on Instagram.
Avg Comments
55
Engagement
0.01%
A sponsored post from Farrow & Ball is estimated at $7,000 to $13,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
