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Outreach This Creator For FreeThe Bourbon Daily is a Lifestyle brand on Instagram, tracked in the InstME index with 5.9K followers. To date The Bourbon Daily has posted 1,527 times, currently less than one post a week. Engagement runs at 0.69%, or about 40 likes and 1 comments per post.
Counting 5.9K followers and 1,527 posts, Thebourbondaily sits in the InstME index as a Lifestyle account.
Benchmarked against 1,730 Lifestyle accounts with 1K–10K followers, Thebourbondaily posts a 0.69% engagement rate that is in the bottom quarter (median: 6.8%).
Followers weigh in with a comment about every 80 likes, an audience that mostly engages through likes.
Thebourbondaily maintains a rhythm of less than one post per week.
Thebourbondaily's audience-quality score is 82/100, with 15% of followers looking low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$21–$38
Based on 5.9K followers and a 0.69% engagement rate, a single sponsored post by Thebourbondaily is worth an estimated $21–$38. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~15% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Thebourbondaily | Cohort median |
|---|---|---|
| Engagement rate | 0.69% | 6.8% |
| Average likes | 40 | 170 |
| Average comments | 1 | 16 |
| Posts per week | 0.11 | 0.22 |
Median values from 1,730 Lifestyle accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 31, 2026
The Bourbon Daily is a lifestyle brand on Instagram, with 5.9K followers.
The Bourbon Daily posts on Instagram as @thebourbondaily.
The Bourbon Daily has 5,911 followers on Instagram (5.9K) as of Aug 31, 2026.
The Bourbon Daily's engagement rate is 0.69%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 6.8%) for Lifestyle accounts with 1K–10K followers in the InstME index.
Posts by The Bourbon Daily average 40 likes and 1 comments.
The Bourbon Daily posts less than once a week on average.
InstME's audience-quality analysis estimates about 15% of The Bourbon Daily's followers are low-quality or inactive, giving an audience-quality score of 82/100.
The Bourbon Daily is registered as a business account on Instagram.
The Bourbon Daily is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 1,527 posts.
Total Posts
1,527
Avg Comments
1
Predominantly women · mostly 18–34
Typical for Lifestyle creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
17.7K
Engagement
1.69%
A sponsored post from The Bourbon Daily is estimated at $21 to $38. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
