Helping millions of people get fitter, healthier & happier ❤️ Home workouts, easy recipes & founder @bodycoachapp Fitness for everyone ☺️
Followers
4.7M
Following
4.9K
Total Posts
Engagement Rate
0.17%
Avg Likes
7,530
Avg Comments
Joe Wicks is a verified Fitness brand on Instagram, tracked in the InstME index with 4.7M followers. Content spans fitness and food. The account has published 12,789 posts, currently less than one post a week. Typical posts draw 7,530 likes and 288 comments, putting engagement at 0.17%.
As a Fitness account, Thebodycoach reaches 4.7M followers on Instagram across 12,789 published posts.
Among 577 Fitness accounts with over 1M followers in the InstME index, Thebodycoach's 0.17% engagement rate comes in in the bottom quarter (median: 2.02%).
One comment lands for every 26 likes, which reads as a healthy amount of conversation.
Lately Thebodycoach has been publishing less than one post per week.
The account follows just 4,930 others against 4.7M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$16,000–$31,000
Based on 4.7M followers and a 0.17% engagement rate, a single sponsored post by Thebodycoach is worth an estimated $16,000–$31,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Fitness creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Fitness
Secondary: Food
| Metric | Thebodycoach | Cohort median |
|---|---|---|
| Engagement rate | 0.17% | 2.02% |
| Average likes | 7,530 | 43,482 |
| Average comments | 288 | 547 |
| Posts per week | 0.23 | 0.42 |
Median values from 577 Fitness accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Joe Wicks is a verified fitness brand on Instagram, with 4.7M followers.
Joe Wicks posts on Instagram as @thebodycoach.
Joe Wicks has 4,699,430 followers on Instagram (4.7M) as of Jul 15, 2026.
Joe Wicks's engagement rate is 0.17%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 2.02%) for Fitness accounts with over 1M followers in the InstME index.
Posts by Joe Wicks average 7,530 likes and 288 comments.
Joe Wicks posts less than once a week on average.
Joe Wicks is registered as a business account on Instagram and is verified.
Joe Wicks is categorized as a fitness and food account in the InstME index, based on the profile's bio and Instagram category across 12,789 posts.
Yes. Joe Wicks carries the blue verified badge on Instagram.
12,789
288
Posts / Week
0.23
Growth Score
3.4 / 100
Follower Ratio
953.2×
Engagement
2.2%
A sponsored post from Joe Wicks is estimated at $16,000 to $31,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
