Tools down! 🏚️✨🏠 Watch #TheBlock free on @channel9 and 📺
Followers
371.4K
Following
92
Total Posts
Engagement Rate
0.84%
Avg Likes
3,058
Avg Comments
On Instagram, The Block is a verified TV show brand based in Australia with an audience of 371.4K. To date The Block has posted 8,617 times, currently around 2 posts a week. Posts average 3,058 likes and 76 comments, an engagement rate of 0.84%.
Theblock operates a TV show account on Instagram, pairing 371.4K followers with 8,617 posts.
Theblock's posts draw around 3,058 likes and 76 comments each, close to one interaction for every 119 followers.
For roughly every 40 likes there is one comment, a healthy amount of conversation.
Theblock's recent cadence works out to about one post per week.
Theblock keeps its following list short (92) relative to 371.4K followers, as established creators and brands tend to.
Estimated sponsored-post value
$1,300–$2,400
Based on 371.4K followers and a 0.84% engagement rate, a single sponsored post by Theblock is worth an estimated $1,300–$2,400. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: TV show
| Metric | Theblock | Cohort median |
|---|---|---|
| Engagement rate | 0.84% | 1.25% |
| Average likes | 3,058 | 2,985 |
| Average comments | 76 | 73 |
| Posts per week | 1.96 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Theblock | Cohort median |
|---|---|---|
| Engagement rate | 0.84% | 0.7% |
| Average likes | 3,058 | 1,539 |
| Average comments | 76 | 38 |
| Posts per week | 1.96 | 1.24 |
Median values from 449 accounts in Australia with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
The Block is a verified tv show brand based in Australia on Instagram, with 371.4K followers.
The Block posts on Instagram as @theblock.
The Block has 371,410 followers on Instagram (371.4K) as of Jul 15, 2026.
The Block's engagement rate is 0.84%, calculated from average likes and comments per post relative to followers.
Posts by The Block average 3,058 likes and 76 comments.
The Block posts about 2 times per week on average.
The Block is registered as a business account on Instagram and is verified.
The Block is categorized as a tv show account in the InstME index, based on the profile's bio and Instagram category across 8,617 posts.
The Block's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
8,617
76
Posts / Week
1.96
Growth Score
16.8 / 100
Follower Ratio
4037.1×
2.5M
Engagement
0.03%
Yes. The Block carries the blue verified badge on Instagram.
A sponsored post from The Block is estimated at $1,300 to $2,400. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
