Theblacklabel is a verified business account, with 1.2M followers on Instagram. The account has published 552 posts, currently around 1 post a week. Typical posts draw 646 likes and 379 comments, putting engagement at 0.09%.
On Instagram, Theblacklabel runs a business account that has published 552 posts and gathered 1.2M followers.
Typical engagement for Theblacklabel runs to 646 likes and 379 comments a post, one interaction per 1,171 followers.
The audience comments once per 2 likes on average, an unusually discussion-heavy audience.
Theblacklabel keeps a posting cadence of about one post per week.
Quality checks give Theblacklabel 88/100; around 10% of the audience appears low-quality or inactive, a strong signal of genuine reach.
Theblacklabel follows only 4 accounts while being followed by 1.2M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$4,200–$7,800
Based on 1.2M followers and a 0.09% engagement rate, a single sponsored post by Theblacklabel is worth an estimated $4,200–$7,800. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Theblacklabel | Cohort median |
|---|---|---|
| Engagement rate | 0.09% | 1.02% |
| Average likes | 646 | 25,711 |
| Average comments | 379 | 376 |
| Posts per week | 1.19 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 29, 2026
Theblacklabel is a verified Instagram brand on Instagram, with 1.2M followers.
Theblacklabel has 1,200,255 followers on Instagram (1.2M) as of Aug 29, 2026.
Theblacklabel's engagement rate is 0.09%, calculated from average likes and comments per post relative to followers.
Posts by Theblacklabel average 646 likes and 379 comments.
Theblacklabel posts about 1 time per week on average.
InstME's audience-quality analysis estimates about 10% of Theblacklabel's followers are low-quality or inactive, giving an audience-quality score of 88/100.
Theblacklabel is registered as a business account on Instagram and is verified.
Yes. Theblacklabel carries the blue verified badge on Instagram.
A sponsored post from Theblacklabel is estimated at $4,200 to $7,800. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Total Posts
552
Avg Comments
379
Engagement
0.25%