Followers
57.7K
Following
875
Total Posts
Engagement Rate
0.34%
Avg Likes
190
Avg Comments
The Balmoral is a verified Home & DIY brand on Instagram, tracked in the InstME index with 57.7K followers. The account has published 1,640 posts, currently around 2 posts a week. Typical posts draw 190 likes and 5 comments, putting engagement at 0.34%.
Thebalmoral is a Home & DIY account on Instagram with 57.7K followers and 1,640 published posts.
Benchmarked against 1,345 Home & DIY accounts with 10K–100K followers, Thebalmoral posts a 0.34% engagement rate that is below the median of 0.75%.
Roughly one in 39 likes comes with a comment, a healthy amount of conversation.
Posting frequency for Thebalmoral sits at about 2 posts per week.
On audience quality, Thebalmoral lands at 100/100, an estimated 0% of followers read as low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$200–$380
Based on 57.7K followers and a 0.34% engagement rate, a single sponsored post by Thebalmoral is worth an estimated $200–$380. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Thebalmoral | Cohort median |
|---|---|---|
| Engagement rate | 0.34% | 0.75% |
| Average likes | 190 | 200 |
| Average comments | 5 | 9 |
| Posts per week | 2.01 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 27, 2026
The Balmoral is a verified home & diy brand on Instagram, with 57.7K followers.
The Balmoral posts on Instagram as @thebalmoral.
The Balmoral has 57,724 followers on Instagram (57.7K) as of Apr 27, 2026.
The Balmoral's engagement rate is 0.34%, calculated from average likes and comments per post relative to followers. That is below the median of 0.75% for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by The Balmoral average 190 likes and 5 comments.
The Balmoral posts about 2 times per week on average.
InstME's audience-quality analysis estimates about 0% of The Balmoral's followers are low-quality or inactive, giving an audience-quality score of 100/100.
The Balmoral is registered as a business account on Instagram and is verified.
The Balmoral is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 1,640 posts.
1,640
5
Posts / Week
2.01
Growth Score
6.8 / 100
ER Rank
19th
Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
166.4K
Engagement
2.82%
Yes. The Balmoral carries the blue verified badge on Instagram.
A sponsored post from The Balmoral is estimated at $200 to $380. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
